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Branding in the battlefield of willow war: A Maxus study

17-August-2004
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Branding in the battlefield of willow war: A Maxus study

On-ground advertising and branding is coming of age with the increasing popularity of cricket. Maxus carried out an interesting study to find out the effectiveness of on-ground promotional exercises. The study takes a look at different advertising spots from the perspective of visibility as offered by Asia Cup 2004.

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