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Advertising progression through a recession: A Carat Insight study

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Advertising progression through a recession: A Carat Insight study

This new Carat Insight report, done by Carat Worldwide, mainly in the context of apossible recession looming over the US economy, explores the impact of economic downtowns on marketers and how companies are accordingly adapting their advertising. The highlights of the report include: the impact of a recession on consumer and media spending; how a recession typically impacts marketers; Carat’s ad spending projections through 2008; and marketing guidelines for navigating through a recession.


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