Top Story

e4m_logo.png

Home >> omnibus >> Article

Advertising progression through a recession: A Carat Insight study

19-August-2008
Font Size   16
Share
Advertising progression through a recession: A Carat Insight study

This new Carat Insight report, done by Carat Worldwide, mainly in the context of apossible recession looming over the US economy, explores the impact of economic downtowns on marketers and how companies are accordingly adapting their advertising. The highlights of the report include: the impact of a recession on consumer and media spending; how a recession typically impacts marketers; Carat’s ad spending projections through 2008; and marketing guidelines for navigating through a recession.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India