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AS
ADS GO MOBILE
Proliferation
of smartphones, tablets and 3G technologies
have made India the fastest-growing nation
in terms of mobile advertising in the APAC
region. After the digital revolution, is mobile
advertising set to be the biggest turnaround
of the decade. more...
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Matter
of Choice
Ahmed Rahimtoola,
VP, Marketing of Allied Blenders and Distillers
Pvt Ltd, says ‘Differentiate or Die’ is the
mantra that drives the marketing team of the
company. Repositioning popular brands, bringing
in strong consumer insights and idea-driven
branding exercises are the strategies he adopts
in a no-direct-advertising for alcohol scenario
more... |
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