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The ‘K-serial’ brigade makes way for M-R-B
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The original ‘K-serials’ have been slowly withering away, and with ‘Kahaani Ghar Ghar Ki’ slated to be taken off air soon, it is just ‘Kyunki Saas Bhi Kabhi Bahu Thi’ that is left from that block. To top it, ‘Kyunki...’ is no longer the number one, or two or three for that matter, serial on television right now. The demise of the K-serials has made way for Mythologies, Realities and the B-serials.
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impact Roundtable on Compact Newspapers: Format lends to content, and content matters
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impact, the weekly from exchange4media Group organised a Roundtable on Compact newspapers in Mumbai on August 28 to delve on whether compact newspapers were the future of the newspaper industry. The panel that included members from publications, advertisers, advertising agencies and research agencies stated that at the end of the day, it was the content that mattered. However, in the evolving Indian industry, compact allowed segmentation and hence, better targetting. Aakar Patel, Director, Hill Road Media moderated this discussion. The impact Roundtable on Compact Newspapers was presented by Yuva.
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Mudra Group launches brand strategy and design consultancy Water
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The Mudra Group on August 28 unveiled Water, its brand strategy and design consultancy. Water will operate in the domain of high end consulting and offer services in the entire branding value chain. Sources close to the development have disclosed to exchange4media that Union Bank of India is the first client of Water.
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Jindal Stainless bags 10-year tender rights for 400 DTC Bus-Q-Shelters in Delhi
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Jindal Stainless Ltd has been awarded the 10-year contract for the second phase tender of the Bus-Q-Shelters by the Delhi Transport Corporation. The second BOT project includes building 400 Bus-Q-Shelters in all parts of Delhi, except the NDMC area. The project will assure DTC revenues upwards of Rs 4.5 crore per month from outdoor advertising.
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Tata Sky assigns creative duties of its personal video recorder to O&M
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Tata Sky has awarded the creative duties of its soon-to-be-launched personal video recorder (PVR) to O&M. The win comes following a multi-agency pitch. Industry sources have pegged the account size well upwards Rs 10 crore. Meanwhile, Rediffusion DYR continues to handle the creative duties of the mother brand ‘Tata Sky’. Maxus is the media agency for the new product as well.
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Meridian Bangalore on a roll; bags mChek’s business
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Meridian Bangalore, the second agency of O&M set up two years ago in one room with one client, is on a roll today. The agency has bagged the creative mandate for mobile payment company mChek following a multi-agency pitch.
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RK Swamy BBDO bags advertising mandate for WeP Peripherals
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Following a multi-agency pitch, RK Swamy BBDO Bangalore has won the creative and media duties of WeP Peripherals Ltd, one of India’s largest employee-owned companies providing IT peripherals products. The pitch saw agencies like Rediffusion, Mudra, Dentsu and Triton, besides RK Swamy BBDO, in the fray.
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Happy to deliver, Domino’s Pizza promotes its new Rs 35 offering
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Keeping the rising inflation in mind, Domino’s Pizza has introduced its pocket-friendly pizzas starting at Rs 35. And to create the right buzz, it has come up with a ‘heart-warming’ TVC, which has been conceptualised by Contract Advertising. The ad highlights a new brand proposition of ‘Khushiyon Ki home delivery’.
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Kolkata’s PC Chandra Jewellers ups the bling factor for D’Elite Collection
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PC Chandra Jewellers, a market leader in gold and diamond jewellery in Eastern India, has come up with a campaign to create hype around its latest range of diamond jewellery, called D’Elite Collection. Conceptualised by JWT Kolkata, the multimedia campaign straddles outdoor, print, TVC and cinema ads.
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Sulekha.com launches in 20 Tier II & III cities; plans to launch in another 15 cities On iZone
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In a bid to expand its India footprint, Sulekha.com, the online classifieds and yellow pages portal, is foraying into 20 Tier II and III cities. With this, Sulekha.com will establish its city-specific search services in 28 cities in India. Going further, Sulekha.com plans to expand to 15 more cities in the next four months.
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| News
from latest issue of impact |
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INDIAN MARCOM INDUSTRY ALL SET TO TAKE OFF; MEANS
OPPORTUNITIES FOR GLOBAL SPECIALISED FIRMS
Recently Andrew Kefford and Sunil Gupta shook
hands. Kefford is the President of Results International
Asia Pacifi c, while Gupta a veteran of advertising
& marketing business in India became the Managing
Partner, India, of the group. Both of them strongly
believe that this ‘coming together’
will witness a major difference in the Indian
marketing and communication (marcom) scenario.
The change, they think, will be in the scale of
business with increase in geographical boundaries,
and even more markets, as it is time for India
and Indians to play a larger role globally. It
is with this understanding that Kefford took on
board Gupta, who would now be the Indian head
of the company that has 40 offices around the
world.
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THERE IS SOMETHING ABOUT RUPERT
It
was June 1993. Very few people at that time had
heard the name Rupert Murdoch in India. But from
then on, he was to become a household name in
the country. For it was in 1993 that Murdoch bought
Satellite Television Asia Region (STAR) from Hong
Kong’s Richard Li, the son of the legendry
‘Tai Pan’ Li Ka Shing. Murdoch’s
News Corp purchased 63.6% of STAR for $525 million
from Li’s Hutchvision, followed by the purchase
of the remaining 34.6% stake in July 1995. So
when 15 years later after his acquisition, when
Rupert Murdoch came calling to India(his sixth
visit), there was plenty of buzz. As there always
is, whenever Murdoch visits. more...
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