Todays News

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

By Ruhail Amin | 2017/Feb/22

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

By exchange4media News Service | 2017/Feb/22

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

Scarecrow Communications bags creative duties for Rasna for 2017

By Priyanka Mehra | 2017/Feb/22

The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow

Today, India is the number one country in the world for mobile data usage: Mukesh Ambani on Jio reaching 100 mn subscribers

By exchange4media News Service | 2017/Feb/22

Tariff plans to come into effect starting April, but he said, ‘unlimited maza continue hoyenga’

Viacom18 cracks down on counterfeit merchandise

By exchange4media News Service | 2017/Feb/22

Dora counterfeits seized in raid at Mumbai market; raid bid to prevent inferior, unlicensed products from reaching consumers, says Viacom18

Publicis Media bags digital mandate for Uber in India

By Priyanka Mehra | 2017/Feb/22

The digital pitch was initiated in October last year

Mirum India wins digital mandate for Banjara's

By exchange4media News Service | 2017/Feb/22

Mirum India will manage social media platforms and create new digital touch points for Banjara’s, with focus on brand building

Dentsu Aegis Network launches CSR Advisory, InDeed

By exchange4media News Service | 2017/Feb/22

InDeed will work with clients to infuse brand purpose into their CSR strategies

Nyka Events appoints Pitchfork Partners as strategic change management consultants

By exchange4media News Service | 2017/Feb/22

Excited to collaborate, says Jaideep Shergill, Co-Founder, Pitchfork Partners

Weber Shandwick India is Mattel's Integrated Communications Agency of Record

By exchange4media News Service | 2017/Feb/22

The appointment will see Weber Shandwick roll out integrated communications solutions for corporate reputation management, media relations, creatives, social and digital marketing communications

Shemaroo Entertainment inks licensing pact with Viu

By exchange4media News Service | 2017/Feb/22

The partnership will deliver on the quality content Viu’s highly engaged viewers value greatly, says Vishal Maheshwari, Country Head, Vuclip India

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

By Priyanka Mehra | 2017/Feb/21

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

When Paper Boat’s founder tried to bring back 25kgs of purple carrots from Turkey to recreate a forgotten Indian drink…

By Venkata Susmita Biswas | 2017/Feb/22

Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at Outlook Business Leading Edge 2017 to share their insights on becoming entrepreneurs

Network18 posts loss of Rs 79 crore while TV18's income rose marginally from Rs 247.7 crore to Rs 250 crore

By Saif Ahmad Khan | 2017/Feb/22

Both the listed companies of Network18 group reported significant downturn in their financial performance during the third quarter ended on December 31, 2016

News7 Tamil ropes in ROI Media for ad sales

By exchange4media News Service | 2017/Feb/22

News7 Tamil reaches out to the entire global Tamil diaspora spread across various countries and time zones