Todays News
 

Industry expects 15-20% increase in ad spends this festive season

By Naziya Alvi Rahman and Venkata Susmita Biswas | 2017/Aug/21

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

By Abhinn Shreshtha | 2017/Aug/21

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Balaji Telefilms' consolidated revenue stands at Rs 144 cr for Q1; up 23.1% YoY

By exchange4media News Service | 2017/Aug/21

Balaji Telefims’ consolidated revenues reported a 23.1 per cent growth from Rs 117.4 crore in Q1FY17 (excluding ALTBalaji)

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

By exchange4media News Service | 2017/Aug/21

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

Yatra.com partners with PeopleStrong for its digital HR transformation

By exchange4media News Service | 2017/Aug/21

PeopleStrong to digitize the employee life cycle on a single unified cloud platform named PeopleStrong Alt

DigitalF5 bags digital mandate of Mainland China & Oh! Calcutta

By exchange4media News Service | 2017/Aug/21

The responsibilities include search, content, social media planning and buying, and digital media buying

Denver ropes in Shah Rukh Khan as its brand ambassador

By exchange4media News Service | 2017/Aug/21

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

Six Inches Communication bags creative responsibilities for five new brands

By exchange4media News Service | 2017/Aug/21

The new accounts include B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day

Hospitality expert agency Internet Moguls bags digital mandate of ITDC

By exchange4media News Service | 2017/Aug/21

Internet Moguls has bagged the mandate to grow the ITDC verticals and create awareness of the brand through digital media across the country

Zee Entertainment forays into original programming in the US with a reality show

By exchange4media News Service | 2017/Aug/21

The show centers around six South Asian millennial women who were chosen from a nationwide search in the United States, which drew in over 6,000 applicants

Anil S Nair inducted into Saatchi & Saatchi Global Leadership Team

By exchange4media News Service | 2017/Aug/21

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business

Zirca appoints Sidharth Gowda as Strategic Head

By exchange4media News Service | 2017/Aug/21

Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca Digital Solutions

Creativeland Asia gets Souvik Datta as ECD for Delhi-NCR branch

By exchange4media News Service | 2017/Aug/21

With an experience of over 17 years, Datta has worked with leading advertising firms such as Lowe Lintas, DDB Mudra Group, TBWA\India and Contract

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

By Ronald Menezes | 2017/Aug/21

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter

70% of marketing spends will be for activations and educating users: Pallav Jain, Head of Consumer Business, PayU India

By exchange4media News Service | 2017/Aug/21

LazyPay, a deferred online payment solution, has launched phase two of its brand campaign with the ‘Lazy Anthem’

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

By Akshata R Murthy | 2017/Aug/21

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Star India launches new channel, STAR BHARAT

By exchange4media News Service | 2017/Aug/21

The new channel goes on-air on August 28, 2017

Magazine journalism in India is most difficult to practise: Arun Jaitley

By Ruhail Amin | 2017/Aug/19

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says Union Minister for Finance, Defence Corporate Affairs, Arun Jaitley

Arvind Vohra steps down as CEO and MD, Gionee India

By exchange4media News Service | 2017/Aug/19

He will continue as the company’s executive director