Todays News

NICK's The Jungle Book takes slot up by 70%

By exchange4media News Service | 2016/May/04

In week 16 (16-22 April, 2016) of BARC Ratings, the slot for Bangla News went up in both the third and fourth phase of voting. NICK’s telecast of ‘The Jungle Book’ resulted in the rise in ratings of the slot (7.30pm to 8.00pm)

SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2

By exchange4media News Service | 2016/May/04

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

Jet Airways invests $3 million on #GetMore campaign

By exchange4media News Service | 2016/May/04

Conceptualized by Cheil, the campaign will witness an investment of around $3 million by the brand. It will run for three months and will stress on the suite of value-added benefits that Jet has to offer to its consumers

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

By Sarmistha Neogy | 2016/May/04

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

DigitasLBi India empanelled as LinkedIn Certified Custom Apps Partner for APAC

By exchange4media News Service | 2016/May/04

These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs

KFC experiments with edible packaging in Bengaluru

By Ronald Menezes | 2016/May/04

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

Havas names new leadership in LATAM

By exchange4media News Service | 2016/May/04

Havas has announced the appointment of Erh Ray and Gal Barradas, currently Co-CEOs of BETC São Paulo, as Co-CEOs of Havas Creative Group Brazil, the appointments will be effective immediately

BARC Ratings: Colors’ ‘Kasam’ climbs to sixth spot, ‘Naagin’ continues to lead in week 16

By exchange4media News Service | 2016/May/04

Colors’ show ‘Naagin’ continued to be the most watched show in week 16. Zee TV’s show ‘Kumkum Bhagya’ acquired the second spot. ‘Yeh Hai Mohabbatein’ slipped to No.3. ‘Jodha Akbar’ remained at No.4. Colors’ show ‘Kasam’ rose to the sixth spot in week 16

93% customers prefer smartphones over digital cameras, ASSOCHAM report

By exchange4media News Service | 2016/May/04

According to a report by ASSOCHAM, the popularity of smartphones has adversely affected the market share of point and shoot cameras. The report has also predicted that the sale of smartphones will touch 165 million units by 2017

Parle's Appy Fizz ropes in Priyanka Chopra as its new brand ambassador

By exchange4media News Service | 2016/May/04

The new image is personified with a new campaign imbibing the values of being mysterious and intriguing, exuberating confidence and the right attitude which is highlighted in its visual identity, communication and packaging design