Todays News
 

No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017

By Venkata Susmita Biswas and Abhinn Shreshtha | 2017/Jan/23

Experts are calling for a complete removal of service tax on digital advertising, and inclusion of print advertising in the tax ambit.

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

By Madhuwanti Saha | 2017/Jan/23

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Starcom India bags media mandate for Nickelodeon

By Priyanka Mehra | 2017/Jan/23

The account win was the result of a multi-agency pitch which was initiated around four months ago

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

By exchange4media News Service | 2017/Jan/23

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

BBC Worldwide signs licensing deal with Amazon India

By exchange4media News Service | 2017/Jan/23

The pact will give Amazon Prime India viewers access to over 600 hours of award-winning, popular factual and pre-school content from the BBC

HUL cuts ad spend in Q3, demonetisation hits margins

By exchange4media News Service | 2017/Jan/23

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

Isobar conducts digital marketing workshop for top B-school professors

By exchange4media News Service | 2017/Jan/23

The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today

HUL appoints Dev Bajpai as Director on the Board of the Company

By exchange4media News Service | 2017/Jan/23

The appointment was approved by the Board of Directors of the Company today.

Sameer Gogate quits Eros, joins Vuclip

By exchange4media News Service | 2017/Jan/23

He was chief development officer at Eros International Media before resigning early this month

Indian Express Digital launches Techook.com

By exchange4media News Service | 2017/Jan/23

Techook is one of the most innovative media launches in India and poised to be a game-changer, claims Sandeep Amar, CEO, Indian Express Digital

ITW Playworx wins PR mandate for Viega India

By exchange4media News Service | 2017/Jan/23

Viega says they hope for a mutually beneficial, long-term relationship with the PR firm

Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India

By exchange4media News Service | 2017/Jan/23

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’

Kishore Biyani gets Grey India's former CEO Jishnu Sen as head of marketing of Future Retail

By exchange4media News Service | 2017/Jan/23

According to media reports, Biyani has said that more appointments are soon expected on the consumer business side

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | 2017/Jan/23

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Prime Time Awards: Short and long form advertising will co-exist: Sunil Kataria, Godrej India

By exchange4media News Service | 2017/Jan/23

Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, at the third edition of the Prime Time Awards, shared his views on the future of advertising. Kataria drew special attention to adapting video advertising to the digital space and the concept of native advertising

MY FM launches two new stations in Maharashtra

By exchange4media News Service | 2017/Jan/23

DB Corp’s radio station recently went live in Nashik and Jalgaon

Yatra unveils new brand identity to fuel the next decade of growth

By exchange4media News Service | 2017/Jan/23

New logo conveys a seamless travel experience delivered via Yatra’s new marketplace model

AI adoption driving revenue growth for businesses: Infosys study

By exchange4media News Service | 2017/Jan/23

AI Maturity Index reveals that early adopters are already reaping the rewards and expect a 39 per cent revenue rise by 2020; 80 per cent of AI adopters will retain and retrain employees