Todays News

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

By Srabana Lahiri | 2017/Jun/23

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Ministry of Health and Family Welfare tops BARC's Top 10 Brands for Week 24

By exchange4media News Service | 2017/Jun/23

In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 122290 and 83098 insertions, respectively

Hindustan Times launches Pune edition

By exchange4media News Service | 2017/Jun/23

HT Pune edition to have 50+ pages of national, state and local affairs, entertainment, lifestyle and specials, in addition to HT Brunch, Mint Lounge and HT Café

Tuhin Menon promoted as President, Culture Machine

By exchange4media News Service | 2017/Jun/23

Menon to set up a studio model to create world-class long form slates of original programming, working with top notch creative talent

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | 2017/Jun/23

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Skateboard Media announces new PR mandate wins

By exchange4media News Service | 2017/Jun/23

Skateboard Media has signed seven new clients, Amit Verma joins as Head of Operation & Client Servicing

Epica 31 celebrates Creative Innovation

By exchange4media News Service | 2017/Jun/23

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Digital adoption for financial services higher than other categories: Report

By exchange4media News Service | 2017/Jun/23

The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation

Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | 2017/Jun/23

Are brands and brand-makers interchangeable, wonders Ghatak

Our TVC Nazar Nahi Nazariya Badlo reinforces our brand strategy: Kaushik Tiwari, Bharat Matrimony

By Misbaah Mansuri | 2017/Jun/23

In an interview, the Head – Marketing, Bharat Matrimony talks about the unique positioning of the brand against competition and the reinforcement of its brand strategy

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | 2017/Jun/23

If a Sunday magazine doesn’t leave you feeling happy, what will?

11 BBC First shows to air on Zee Café

By exchange4media News Service | 2017/Jun/23

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Cannes Lions 2017: 16 entries from India shortlisted on Day 5

By exchange4media News Service | 2017/Jun/22

India had 1 entry in Film Craft and a no-show in Digital Craft

Cannes Lions 2017: No entry from India in Digital Craft Lions Shortlist

By exchange4media News Service | 2017/Jun/22

A total of 93 entries were selected for Cannes Digital Craft Lions shortlist

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By Srabana Lahiri (with inputs from Allan DSouza) | 2017/Jun/22

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Cannes Lions 2017: Da Da Ding campaign only entry from India in Film Craft Lions Shortlist

By exchange4media News Service | 2017/Jun/22

Wieden+Kennedy Delhi made the cut with the campaign featuring Bollywood actor Deepika Padukone for Nike