Todays News

Mindshare India leads ICMA shortlist

By exchange4media News Service | 2016/Aug/25

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

GroupM's 5th Global Brand Essence enters India

By Priyanka Mehra | 2016/Aug/25

It is to be noted that GroupM acquired Essence, in November 2015. Maxus will support Essence in its APAC Expansion

Fakt Marathi viewership zooms 38% on 'Slambook' premiere; Filmfare Awards South 2016 takes slot up 54%

By exchange4media News Service | 2016/Aug/25

The world television premiere of ‘Miruthan’ helped Sun TV’s viewership grow 20 percent. The telecast of ‘63rd Filmfare Awards South 2016’ on Star Vijay took the slot up by 54 percent. Meanwhile, the first episode of Nat Geo Wild’s ‘Elephant Week’ improved the channel’s viewership by 72 percent

Prasar Bharti appoints former I&B secretary Sunil Arora as advisor

By exchange4media News Service | 2016/Aug/24

A 1980-batch IAS officer of Rajasthan cadre, Arora was the I&B secretary before he retired earlier this year.

#Rio2016 records 187 million views, 75 billion impressions on Twitter

By exchange4media News Service | 2016/Aug/25

Twitter released statistics for activities on the social media platform for the Rio Olympic games

Myntra's in-house brand Anouk gets bolder with new ad film

By exchange4media News Service | 2016/Aug/25

The latest film conceptualised by Hectic Content is in tune with the brand’s previous films which questioned the stereotypes ingrained in our society

Reliance Jio Test SIM Does an Apple; Long queues prove appetite for #DigitalIndia

By exchange4media News Service | 2016/Aug/25

Over the past 24 hours, hundreds have been queuing up at their neighbouring Reliance Digital store as early as 2am

Facebook announces new features for 'Slideshow Ads'

By exchange4media News Service | 2016/Aug/25

The Slideshow technology has two primary objectives: to make it easier and cheaper to create “video” ad units (typically photo montages) and make them accessible in markets with slow data connections