Todays News
 

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | 2017/Mar/24

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

Mullen Lintas Delhi creates #Selfiestan campaign for Gionee starring Alia Bhatt

By exchange4media News Service | 2017/Mar/25

#Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies, says Arvind R Vohra, Managing Director and Country Head, Gionee India

BIBA unveils new brand philosophy through first-ever TVC

By exchange4media News Service | 2017/Mar/25

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels

MediaCom India is Agency of the Year at Festival of Media Asia

By exchange4media News Service | 2017/Mar/25

MediaCom won four golds and one bronze, making it the highest awarded agency from India

Infectious creates quirky campaign for Tasty Treat

By exchange4media News Service | 2017/Mar/25

The campaign is inspired by classic Bollywood plot twists, and is directed by Bollywood director Tigmanshu Dhulia

Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

By exchange4media News Service | 2017/Mar/25

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18

UrbanClap launches third TVC; urges consumers to take charge with the push of a button

By exchange4media News Service | 2017/Mar/25

This is the first time the brand has roped in actors Sumeet Vyas and Rasika Dugal, who convey the message via a TVC

Carried yesterday: Arun Kumar named IPG Mediabrands' first Chief Data & Marketing Technology Officer

By exchange4media News Service | 2017/Mar/24

Kumar will continue as Global President of Cadreon, IPG’s Programmatic Technology Business

Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017

By exchange4media News Service | 2017/Mar/24

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

Carried yesterday: Meghalaya CM, Dr Mukul Sangma launches Radio Mirchi 91.1 FM in Shillong

By exchange4media News Service | 2017/Mar/24

The playlist of Shillong promises a unique combination of international chartbusters and recent Bollywood hits

Carried yesterday: Raghav Bahl rubbishes corruption allegations, may take legal action against PGurus if necessary

By Saif Ahmad Khan | 2017/Mar/24

The website alleged that Raghav Bahl and Peter Mukerjea paid a bribe to Karti Chidambaram to get FIPB approvals