Today News
 
 FM Phase III: Delhi crosses Rs 100 crore, Chandigarh gets maiden bid
As the first stage of the Phase III FM auctions finishes, 80 channels in 55 cities combined to give a provisional winning price of over Rs 714 crore
 HUL, Dabur, & Colgate-Palmolive ad spends see healthy double-digit growth despite low net sales in Q1
We take a look at the advertising and promotion spends of of FMCG majors HUL, Dabur, ITC and Colgate-Palmolive as well as their net sales in Q1
 The Social Street launches Retail Practice; hires top talent from Cheil Communications
TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional headquarters – Mumbai, Delhi & Bangalore. Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office
 In native advertising, you have to blend in to successfully stand out: Gurmit Singh
“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences and stand out in the clutter,” says Gurmit Singh, Vice President & Managing Director, Yahoo India, as he talks about how far native advertising has come in India
 BJP and AAP run outdoor ads; play governance blame game
After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal govt’s ad expenditure which are said to be in the vicinity of Rs 526 crore
 Why brands need to dive headlong into social listening
At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world
 RAM Ratings Week 29: Fever FM leads in Delhi
In Week 29 RAM ratings (July 12 to July 18) Radio City continues at first spot in Mumbai and Bangalore; in Kokata, Radio Mirchi leads the way
 Rajat Nigam joins Network18 as Group Chief Technology Officer
Nigam will be responsible for businesses including traditional and new media products. Prior to joining Network18, Nigam was Senior VP & Head Technology & Broadcast Operations at Times Television Network.
 AdNear rebrands to ‘Near’, moves beyond targeted mobile advertising
With the new name in place, Near aims to focus on helping marketers across industries take sharp decisions and provide them with innovative data solutions
  Pepperfry appoints GroupM’s Motivator as Media AOR
The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crores
 Communicate India appoints Shana Parihar as Director
Her primary role at Communicate India as Director will be to contribute to business development, client servicing, and manage operations of the agency across their offices in Mumbai, Delhi and Bangalore
 Twitter reports net loss of $136 million even as revenue increases 61%
Twitter posted strong financial results for Q2 ’15 but a slowdown in user base growth is a cause for potential worry for investors
 Mindshare APAC launches ‘FAST’ – an adaptive solution suite for brands
As part of Data Management, powered by The Data Alliance from WPP, FAST provides data advisory services to help clients prepare their data management strategy