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'Republic' chooses LinkedIn to build a dream team

By content@exchange4media.com | Jan 17, 2017

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism

Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

By content@exchange4media.com | Jan 17, 2017

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

AdLift India spreads its wings with Mumbai base

By content@exchange4media.com | Jan 17, 2017

The company plans to set up more offices worldwide in the near future.

Amazon stirs outrage again with Mahatma Gandhi flip flops

By content@exchange4media.com | Jan 17, 2017

Days after global e-commerce major Amazon was forced to stop the sale of Indian flag doormats, flip-flops depicting the face of Mahatma Gandhi appeared on the site triggering fresh outrage on Sunday

DishTV salutes the armed forces

By content@exchange4media.com | Jan 17, 2017

The DTH provider has launched a series of special offers for Jawansand their families as part of its campaign to laud their indomitable spirit

Droom achieved growth of 600% Y-Y in calendar year 2016

By content@exchange4media.com | Jan 17, 2017

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By guestcolumn@exchange4media.com | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Harish Prabhu is new EPS COO

By content@exchange4media.com | Jan 17, 2017

Prabhu is an extremely valuable addition to team EPS in this phase of transformation, says founder Mani Mamallan

Hotstar announces exclusive content deal with Disney India for its Premium service

By content@exchange4media.com | Jan 17, 2017

Latest Disney, Disney.Pixar, Marvel, and Lucasfilm movies will now be available on Hotstar in India via SVOD

IBM to partner Godrej Interio’s digital transformation

By content@exchange4media.com | Jan 17, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience