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Discovery announces digital partnerships with VS Media and TABILABO

By content@exchange4media.com | Apr 27, 2017

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

Zee forays into Latin America with Zee Mundo

By content@exchange4media.com | Apr 27, 2017

Zee to launch its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By guestcolumn@exchange4media.com | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By content@exchange4media.com | Apr 25, 2017

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

OLA hopes to leave a green trail with new marketing campaign

By ruhail.amin@exchange4media.com | Apr 25, 2017

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides

RED FM Bangalore re-launches with a new line-up of RJs and shows

By content@exchange4media.com | Apr 25, 2017

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

Regional OTT content growth will contribute to 35 per cent of viewership for next five years

By guestcolumn@exchange4media.com | Apr 24, 2017

Regional content space has approximately 750 million untapped internet users

Bahubali 2 poised to break fastest pre-booking record

By content@exchange4media.com | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

By content@exchange4media.com | Apr 22, 2017

As part of the campaign, Chevrolet’s little Safety Ninja mascots raise awareness aboutchild safety on roads