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ABP News unveils new logo

By content@exchange4media.com | Jan 19, 2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By ruhail.amin@exchange4media.com | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Rupa Frontline revamps brand identity, launches new logo

By content@exchange4media.com | Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand

Tapzo awards creative mandate to BBH, launches new campaign

By content@exchange4media.com | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

It's a tiger vs dragon affair in Havells Wires' new campaign

By content@exchange4media.com | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Viacom18 Motion Pictures starts 2017 with Deepika Padukone-Vin Diesel starrer xXx: Return of Xander Cage

By content@exchange4media.com | Jan 13, 2017

The Hollywood film will release in India on January 14, before anywhere else in the world

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By sarmistha.neogy@exchange4media.com | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

SBI aggressively promotes the ease of cashless transactions through new ads

By content@exchange4media.com | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By sarmistha.neogy@exchange4media.com | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns