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Sony Music India collaborates with MAAC to generate brand awareness

By content@exchange4media.com | Jul 24, 2017

Sony Music India generates awareness about the premier institute via a fun music video

Amazon.in returns with #MomBeAGirlAgain campaign take 2

By content@exchange4media.com | Jul 22, 2017

What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films

Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By content@exchange4media.com | Jul 22, 2017

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By content@exchange4media.com | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Tanishq's latest ad film celebrates the essence of Teej

By content@exchange4media.com | Jul 22, 2017

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change

By content@exchange4media.com | Jul 22, 2017

The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky

Tata Tea Jaago Re stirs a dialogue on gender inequality with new TVC

By content@exchange4media.com | Jul 22, 2017

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

Social Kinnect launches in-house production unit, Kinnect Productions

By content@exchange4media.com | Jul 21, 2017

Kinnect Productions will be headed by Shiibu Tholat as EP

Splitsvilla Season 10 returns to MTV; VIVO hops on board as title sponsor

By content@exchange4media.com | Jul 21, 2017

MTV ropes in Vivo as title sponsor, Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the ‘powered by’ sponsors and Hike Messenger as the associate sponsor

We are the provocative entertainer – loud and aggressive: Nisha Narayanan, COO, Red FM

By simran.sabherwal@exchange4media.com | Jul 21, 2017

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

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