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In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By ruhail.amin@exchange4media.com | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Rupa Frontline revamps brand identity, launches new logo

By content@exchange4media.com | Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand

Tapzo awards creative mandate to BBH, launches new campaign

By content@exchange4media.com | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

It's a tiger vs dragon affair in Havells Wires' new campaign

By content@exchange4media.com | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By sarmistha.neogy@exchange4media.com | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

SBI aggressively promotes the ease of cashless transactions through new ads

By content@exchange4media.com | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By sarmistha.neogy@exchange4media.com | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By content@exchange4media.com | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By content@exchange4media.com | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

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