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Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By guestcolumn@exchange4media.com | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Impact PR appoints Prabhat Bhattacharya as COO

By content@exchange4media.com | Aug 18, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Langoor wins Tata Sky's digital creative mandate

By content@exchange4media.com | Aug 18, 2017

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

Neutrality is the biggest lie in Indian and global media: Arnab Goswami

By editor@exchange4media.com | Aug 18, 2017

For Arnab Goswami, Managing Director, Republic TV, it is impossible for one to be neutral, he believes that everybody is biased

New FTA Bhojpuri GEC Channel Dishum targets No.2 position

By content@exchange4media.com | Aug 18, 2017

The new channel was launched on August 15, 2017 and will be available on major DTH and cable operators.

OOH sector hoping for festive cheer

By abhinn@exchange4media.com | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By content@exchange4media.com | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Vizeum wins media mandate for Bauli India

By content@exchange4media.com | Aug 18, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Facebook announces updates for News Feed navigation to improve user experience

By content@exchange4media.com | Aug 17, 2017

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the platform user-friendly.

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

By guestcolumn@exchange4media.com | Aug 17, 2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

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