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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By content@exchange4media.com | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

'Bridging the Gap' celebrates American optimism

By content@exchange4media.com | Jun 12, 2017

The Directorial Debut of Edward Enninful, also featuring Priyanka Chopra, is about authenticity and people living their truths

Guest Column: In PR, as in politics, sharpness matters: Parul Sharma

By guestcolumn@exchange4media.com | Jun 12, 2017

Kudos to Team Modi for his savvy presence on Twitterscape, says the leading communications specialist and former Head of Corporate and Marketing Communications, Star India

Namrata Tata and Mandar Natekar to take on expanded roles at Viacom18

By content@exchange4media.com | Jun 12, 2017

Namrata Tata will take on the new and expanded role of Head, Ad Sales – Youth, Music & English Entertainment. Mandar Natekarwill be responsible for the MTV Music Project.

Denmark-based Advantage Media partners with White Rivers Media in India

By content@exchange4media.com | Jun 06, 2017

The partnership promises to bring advanced remarketing solutions to the Indian ecommerce industry

Donald Trump's 'covfefe' Tweet breaks the internet

By content@exchange4media.com | Jun 01, 2017

US President’s tweet has the world guessing the meaning of ‘covfefe’

White Marque bags Best PR Firm award

By content@exchange4media.com | May 30, 2017

Was awarded by Accommodation Times at the annual distinction awards in PR across Corporate and Real Estate sector

Digital ad fraud-the next big organised crime?

By abhinn@exchange4media.com | May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

Hamdard ventures into new vertical with RoohAfza Fusion drinks

By content@exchange4media.com | May 27, 2017

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

Media must learn the art of withstanding pulls and pressures without sacrificing its commitment to free and fair reportage: Hon'ble President of India, Pranab Mukherjee

By content@exchange4media.com | May 27, 2017

The President strongly came out in support of freedom of press as he delivered the second Ramnath Goenka Lecture on May 25 in New Delhi