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Video intelligence startup Vidooly raises Series A of USD 1.4 million from GVFL and Times Internet

By content@exchange4media.com | May 11, 2017

Vidooly to use funds to expand to international markets in the US, Asia and Europe

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Guest Column: FB's Newsfeed will cause interesting changes in viewing patterns: Sangeetha Aiyer, A+E NetworksI TV18

By guestcolumn@exchange4media.com | Dec 26, 2016

As 2016 draws to a close, Sangeetha Aiyer, Vice President & Head Marketing - A+E Networks I TV18 talks about social media giant Facebook’s Newsfeed being one of the biggest game-changers and its far-reaching consequences on content consumption

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By abhinn@exchange4media.com | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Vidooly launches patent pending AI platform to help create more viral content

By content@exchange4media.com | Oct 25, 2016

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

Mobile wins as e-retailers shift ad spend strategy

By content@exchange4media.com | Oct 07, 2016

Even as analysts predicted e-retailers to tighten advertising purse strings this year on the back of investor scrutiny, increasing losses and stricter government policies, mobile ad spends by e-retailers will continue to remain strong said experts we spoke with

Why India ranks lowest in Asia Pacific in video ad viewability?

By abhinn@exchange4media.com | Jul 19, 2016

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Is short format content the way forward for digital video?

By abhinn@exchange4media.com | Jul 13, 2016

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite