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Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally

By editor@exchange4media.com | Jun 24, 2017

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By content@exchange4media.com | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

By srabana@exchange4media.com | Jun 24, 2017

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Cannes Lions 2017: Wieden+Kennedy bags Bronze in Film Craft Lions for Nike's Da Da Ding

By guestcolumn@exchange4media.com | Jun 24, 2017

Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions

e4mrecap: The Week That Was

By content@exchange4media.com | Jun 24, 2017

A recap of the most important stories that you may have missed this week

Epica 31 celebrates Creative Innovation

By content@exchange4media.com | Jun 24, 2017

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By guestcolumn@exchange4media.com | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Skateboard Media announces new PR mandate wins

By content@exchange4media.com | Jun 24, 2017

Skateboard Media has signed seven new clients, Amit Verma joins as Head of Operation & Client Servicing

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