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Big brands down south welcome Onam with inimitable campaigns

By guestcolumn@exchange4media.com | Aug 18, 2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

e4mRecap: The week that was

By content@exchange4media.com | Aug 12, 2017

We list some of the most important stories that you may have missed in the week gone by

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

By priyanka.mehra@exchange4media.com | Aug 11, 2017

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

GST impact: Media businesses in training mode as D-Day arrives

By content@exchange4media.com | Jul 01, 2017

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Onam season compels marketers and advertisers to up the ante

By guestcolumn@exchange4media.com | May 31, 2017

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Concept PR forays into Kerala market

By content@exchange4media.com | May 24, 2017

Ajith Kumar to head Kochi office

The Week takes rivals head-on in latest ad campaign

By saif.khan@exchange4media.com | May 18, 2017

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

Print media now in power-play mode; scrutiny of ad pricing underway across several dailies

By saif.khan@exchange4media.com | Apr 06, 2017

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By content@exchange4media.com | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

Winners Speak: e4m NEONS OOH Conference Awards 2017

By content@exchange4media.com | Mar 27, 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016