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Amazon Prime Video and OML to debut 6 brand new comedy series

By content@exchange4media.com | Sep 22, 2017

Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Khan, Anuvab Pal, Kenny Sebastian and Varun Thakur

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

By content@exchange4media.com | Sep 22, 2017

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

By content@exchange4media.com | Sep 22, 2017

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, among others

Guest Column: Confessions of a new-age communication firm

By content@exchange4media.com | Sep 22, 2017

Examining how these firms are aggressively trying to find their own identity in the traditional industry environment through a sneak peek at their private diary

Radio Mirchi begins operations in Kozhikode

By content@exchange4media.com | Sep 22, 2017

Kozhikode will be the 51st station in Mirchi's network

SPACES launches first-ever TVC; ad penned by Piyush Pandey

By content@exchange4media.com | Sep 22, 2017

SPACES has launched a 360-degree high decibel marketing campaign with an objective to drive brand awareness and strong category association with bed and bath

This is how brands are welcoming Durga Puja this year

By content@exchange4media.com | Sep 22, 2017

As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with innovative campaigns

#ARM Worldwide partners with HubSpot

By content@exchange4media.com | Sep 21, 2017

To offer inbound marketing services with 50 certified professionals

#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By content@exchange4media.com | Sep 21, 2017

People missing out on beauty in life says sports star in new TVC

Contrary to big players, regional radio operators expect slow festive season

By abhinn@exchange4media.com | Sep 21, 2017

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

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