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Epigamia and Zoomcar team up with Pocket Aces to reach millennial audience

By content@exchange4media.com | Aug 23, 2017

"What The Folks" is a journey of how modern families are breaking stereotypes, overcoming generation gaps, and growing to love one another, in spite of having starkly different world-views

Viu takes OTT-to-TV route, brings its originals' content to Zoom

By madhuwanti@exchange4media.com | Aug 23, 2017

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’

Four OTT shows that have literally stirred over-the-top excitement

By guestcolumn@exchange4media.com | Aug 22, 2017

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Twitter launches first-ever In Stream video sponsorship for a T20 cricket league

By content@exchange4media.com | Aug 22, 2017

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

By content@exchange4media.com | Aug 21, 2017

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

Industry expects 15-20% increase in ad spends this festive season

By editor@exchange4media.com | Aug 21, 2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Radio City Super Singer Season 9 records highest ever participation across the country

By content@exchange4media.com | Aug 21, 2017

Radio City Super Singer extends to 11 new cities and creates history with approx. 6 lakh participation from 39 cities

Zee Entertainment forays into original programming in the US with a reality show

By content@exchange4media.com | Aug 21, 2017

The show centers around six South Asian millennial women who were chosen from a nationwide search in the United States, which drew in over 6,000 applicants

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

By content@exchange4media.com | Aug 19, 2017

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

Chillout: It's badminton, music and Thai food for Neeraj Vyas

By madhuwanti@exchange4media.com | Aug 19, 2017

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family