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Rajiv Dingra’s 3Cs: Chicken, Chai and Caramel Popcorn

By guestcolumn@exchange4media.com | May 27, 2017

Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By ruhail.amin@exchange4media.com | May 26, 2017

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Concept PR bags America's PR World Gold

By content@exchange4media.com | May 26, 2017

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Havas Group acquires Health & Wellness communications agency, Sorento

By content@exchange4media.com | May 25, 2017

Sorento will integrate the Havas Health & You business unit and will be rebranded as Havas Life Sorento

LIMA names Jiggy George as India Head

By content@exchange4media.com | May 25, 2017

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Manish Aggarwal joins ZDCL as Chief Marketing Officer

By content@exchange4media.com | May 25, 2017

Aggarwal will be leading the social media and digital marketing strategy across the Essel Group

nexGTv now a featured app on Amazon Fire TV Stick

By content@exchange4media.com | May 25, 2017

nexGTv to launch more big-screen apps in the near future

ASCI wins Gold at Global EASA Best Practice Awards 2016

By content@exchange4media.com | May 24, 2017

ASCI bagged the award for their mobile app ‘ASCIonline’

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By content@exchange4media.com | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

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