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Big B learns to turn into Raavan with acting lessons from Tata Sky

By content@exchange4media.com | May 27, 2017

This is the fourth campaign for which the actor has partnered with Tata Sky

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

By content@exchange4media.com | May 24, 2017

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

By content@exchange4media.com | May 23, 2017

Walavalkar will provide strategic counsel to the company’s Pharma and Healthcare practice as well

Zee group news channel Zee Hindustan goes live

By content@exchange4media.com | May 23, 2017

Will flash more than 1500 news stories throughout the day

BIG Magic’s two-month film carnival for kids to feature 10 globally acclaimed films

By content@exchange4media.com | May 22, 2017

The animation film carnival Chutti Express started on May 20

Private DTH operators least perturbed by DD Free Dish's expansion

By saif.khan@exchange4media.com | May 22, 2017

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

magicpin’s new campaign salutes unconventional careers

By content@exchange4media.com | May 20, 2017

Portfolios rolled out for campaign include Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan

Netflix new ad cleverly updates viewers on ‘House of Cards’

By content@exchange4media.com | May 19, 2017

In the run up to the upcoming season of the popular political series ‘House Of Cards’ Netflix updates its users on the same through its latest ad featuring popular faces Biswa Kalyan Rath and Alok Nath

BTVi ropes in Anuj Katiyar as Marketing and Research Head

By content@exchange4media.com | May 18, 2017

Katiyar will play a pivotal role in leading the brand’s growth strategy

SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

By content@exchange4media.com | May 17, 2017

The show marks yet another addition to SonyLIV’s regional content catalogue