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IBM to partner Godrej Interio’s digital transformation

By content@exchange4media.com | Jan 17, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Zenith unveils 10 Artificial Intelligence trends for marketers

By content@exchange4media.com | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary

By content@exchange4media.com | Dec 27, 2016

According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.

Zenith wins Parle Products media mandate

By content@exchange4media.com | Dec 19, 2016

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

By content@exchange4media.com | Dec 07, 2016

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

Zenith unveils new age digital planning through machine learning

By content@exchange4media.com | Nov 11, 2016

Radical automation of media is set to change the way industry optimises digital

Mudra's Sambit Mohanty to join J Walter Thompson Delhi as NCD

By priyanka.mehra@exchange4media.com | Nov 09, 2016

Mohanty was in the news recently for his work on Pan Bahar with Pierce Brosnan

Zenith bags media mandate for Bombay Dyeing

By content@exchange4media.com | Oct 17, 2016

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

Bond of Pan Masalas falls flat with Pierce Brosnan creative

By sarmistha.neogy@exchange4media.com | Oct 10, 2016

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco