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Zenith's campaign for Maggi turns Google Search into a voting engine

By content@exchange4media.com | Apr 29, 2017

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

J. Walter Thompson creates TV campaign for DS Group's Pulse candy

By content@exchange4media.com | Apr 12, 2017

The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

Maxus executes new campaign for Manappuram Finance with Akshay Kumar

By content@exchange4media.com | Mar 16, 2017

The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions

Actor Kabir Bedi named brand ambassador for Sightsavers

By content@exchange4media.com | Feb 28, 2017

In the last year, Sightsavers has conducted 1,55,986 sight restoration surgeries, 22,01,134 eye screenings, distributed 2,18,690 spectacles and refracted 6,47,007 people

No 'milavat' in politics or mustard oil, says Fortune Mustard Oil's new ad by O&M

By content@exchange4media.com | Feb 11, 2017

Conceived and executed by Ogilvy & Mather, Fortune Mustard Oil’s new campaign uses politics to underscore its ‘100% pure’ oil pitch

With OTT market growing at 35% YoY, players sharpen marketing strategy and loosen purse strings

By madhuwanti@exchange4media.com | Feb 01, 2017

How OTT players are deploying their marketing strategy with respect to their brand messaging and building, original programming and loosening their purse strings for same

IMPACT unveils Top 30 Under 30 list 2016

By content@exchange4media.com | Jan 21, 2017

Seven of the winners are 25 or below

IBM to partner Godrej Interio’s digital transformation

By content@exchange4media.com | Jan 18, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Zenith unveils 10 Artificial Intelligence trends for marketers

By content@exchange4media.com | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary

By content@exchange4media.com | Dec 27, 2016

According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.