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Former Dentsu India chief to answer queries on e4m's 'Ask The Doctor'

By content@exchange4media.com | Sep 07, 2017

Get your professional doubts cleared by an industry expert in our new section

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

By madhuwanti@exchange4media.com | Sep 06, 2017

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Sony's TV-only strategy could have cost them the IPL media rights

By abhinn@exchange4media.com | Sep 06, 2017

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Can Star India break even at Rs 55 cr per match for IPL?

By content@exchange4media.com | Sep 05, 2017

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

Cricket matlab Star India!!

By guestcolumn@exchange4media.com | Sep 05, 2017

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

IPL digital rights valuation grows by 672% in two years

By abhinn@exchange4media.com | Sep 05, 2017

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Prasoon Joshi's appointment as CBFC chief brings cheer to the ad and film industry

By content@exchange4media.com | Aug 14, 2017

Joshi was awarded the Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising

COMIO announces agency partners for India market

By content@exchange4media.com | Aug 04, 2017

Signs on PPR South Asia for PR, August Communications for Digital and Creative

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Sumit Sehgal appointed as CMO at COMIO India

By content@exchange4media.com | Jul 22, 2017

Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market