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Cannes Lions 2017: India's no-show in Mobile Lions shortlist

By content@exchange4media.com | Jun 20, 2017

A total of 150 entries made it to the Mobile Lions shortlist although no Indian entry could find a place in it

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

By madhuwanti@exchange4media.com | May 09, 2017

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

ASCI now releases guidelines for celebrity endorsements

By content@exchange4media.com | Apr 17, 2017

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna

By guestcolumn@exchange4media.com | Apr 10, 2017

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By content@exchange4media.com | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

ETV Uttar Pradesh - Uttarakhand refreshes with new shows and a bold new look

By content@exchange4media.com | Jan 31, 2017

The overhaul aims to add energy and vibrancy to the screen; provide viewers an unmatched experience in terms of content, formats, and presentation

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By content@exchange4media.com | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

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