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Alia Bhatt adds spunk in 'Try at Home' campaign by BlueStone.com

By content@exchange4media.com | Aug 05, 2017

BlueStone.com’s latest TVC to promote its ‘Try At Home’ experience features newly appointed brand ambassador Alia Bhatt

Crosshairs Communication wins social media duties of Oysters Beach, Spunk, Cherubs and Les Petits

By content@exchange4media.com | May 30, 2015

The public relations and social media agency will cover brands’ digital influence, customer engagement, reputation management, blogger relations and strategic media management

We lost the entrepreneurship spirit & fun post the acquisition: Pratap Bose

By priyanka.mehra@exchange4media.com | Apr 14, 2014

Bose, who recently bade adieu to the DDB Mudra Group, shares his take on WPP, Publicis-Omnicom Group & more, and adds, "We should never have let profits to dominate our lives"

First edition of IMPACT 'Top 30 under 30' list unveiled

By synjini.nandi@exchange4media.com | Mar 22, 2013

The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies

Ad Review: Canon – Clicking with the youth

By deepika@exchange4media.com | Apr 16, 2012

Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked

Where have the Mavericks gone? Vivek Srivastava@Cannes Lions 2009

By content@exchange4media.com | Jun 26, 2009

Well Cannes does celebrate creativity and it also serves as a cauldron where emerging trends and seemingly disparate entities from communication too merge and interact. The exodus of talent and lateral or unencumbered thinkers - is something that has been a cause for concern for all of the believers in the brand communication business.

Guest Column Retrofit: Irreverence unlimited on airwaves

By sandeep.bamzai@gmail.com | Jun 04, 2009

FM radio has to establish connect with the mind space of the listener. It has to have spark, for it has go beyond the apparent playing of music on the station. There has to be an identity, an individualistic identity that sets you apart from the rest of the clutter, observes veteran journalist Sandeep Bamzai.

Unshackling creativity at Innocean – ‘lots of beer and positive tension’

By editor@exchange4media.com | Feb 16, 2009

Innocean Worldwide India believes in infusing what they call, ‘positive tension’, in its employees in these times of economic slowdown. The agency is all set to boost the morale of the employees with greater enthusiasm and positivity.

G2, Lokmat Group’s Global Gujarati magazine, turns one

By content@exchange4media.com | Jan 09, 2008

G2, the Global Gujarati magazine from Cymbal Media, the magazine division set up by Lokmat Group, is celebrating its first anniversary with a special issue on the most ‘Most Admired People’. The magazine also has features on influential Gujaratis and Parsis, besides interviews with Dilip Shanghvi of Sun Pharma, Adi Godrej, and Mike Patel.

Nikhil Gandhi joins Bindass as Regional Director

By content@exchange4media.com | Jul 05, 2007

Bindass, UTV-Astro’s 360-degree entertainment brand, has appointed Nikhil Gandhi as Regional Director, West and South, Advertising and Sponsorship Sales. Bindass is expected to launch a Hindi GEC around mid-2007.

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