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21n78e Creative Labs wins creative and media mandate for Metropolis Healthcare

By content@exchange4media.com | Jan 20, 2017

The mandate for 21N78E includes conceptualizing touch-point agnostic campaigns and media across multiple markets. Beyond an extensive Pan-India network, Metropolis Healthcare has a good presence in South Asia, Middle East and Africa

DB Corp's ad revenues up by 11% YOY; digital business revenue grows 26% to Rs. 425 million

By content@exchange4media.com | Jan 20, 2017

“The resilience of our business model and strength of our operating strategy has been brought to the fore by our performance in Q3,” says Sudhir Agarwal, Managing Director, DB Corp.

Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

By content@exchange4media.com | Jan 20, 2017

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

Indigo iStrat wins digital mandate for Indepay Networks

By content@exchange4media.com | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Naagin dominates urban and rural markets: BARC's week 2 data

By content@exchange4media.com | Jan 20, 2017

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market, both individually and collectively, according to BARC data in week 2 (January 7-13)

Netcore reinvents itself, unveils new brand Identity

By content@exchange4media.com | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By content@exchange4media.com | Jan 20, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Simplified taxation, incubation centres, tax sops: Startups' wishlist for Union Budget 2017

By content@exchange4media.com | Jan 20, 2017

Indian start-ups share their wishlist for the upcoming budget

Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

By content@exchange4media.com | Jan 20, 2017

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

SUN TV Network to launch Nandini across its GEC channels

By content@exchange4media.com | Jan 20, 2017

The magnum opus fiction is scheduled to air on Sun TV, Gemini TV, Udaya TV, and Surya TV

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