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Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

By priyanka.mehra@exchange4media.com | Jun 28, 2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

By content@exchange4media.com | Jun 28, 2017

Creativeland Asiawill be responsible for the branding and communication duties for Havmor

EU slaps Google with record $2.7 billion fine

By content@exchange4media.com | Jun 28, 2017

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

By guestcolumn@exchange4media.com | Jun 28, 2017

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absolute commitment for that happily ever after

Ipca Laboratories appoints CreateID8 for brand strategy and design

By content@exchange4media.com | Jun 28, 2017

Under the mandate, CreateID8 will redesign all their product packaging across product lines to standardize and align them with the recently laid Ministry of Health guidelines

KFC's secret recipe to staying relevant

By guestcolumn@exchange4media.com | Jun 28, 2017

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Network18 announces the launch of Amplify18

By content@exchange4media.com | Jun 28, 2017

Gears up to drill deeper into entertainment, lifestyle and brands

Pitch Top 50 Brands: Jury's decision is out

By content@exchange4media.com | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

By content@exchange4media.com | Jun 28, 2017

Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

Star Maa launches fresh identity of network channels

By content@exchange4media.com | Jun 28, 2017

Complete with new logo, positioning and programs, Maa Music, Maa Gold and Maa Movies undergo brand refresh

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