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BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

By content@exchange4media.com | Aug 18, 2017

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

Big brands down south welcome Onam with inimitable campaigns

By guestcolumn@exchange4media.com | Aug 18, 2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Gartner identifies three megatrends that will drive digital business into the next decade

By content@exchange4media.com | Aug 18, 2017

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years

GP Petroleums appoints Suresh Raina as brand ambassador for IPOL

By content@exchange4media.com | Aug 18, 2017

Raina will be the face of IPOL Lubricants for a period of one year and will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By guestcolumn@exchange4media.com | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Impact PR appoints Prabhat Bhattacharya as COO

By content@exchange4media.com | Aug 18, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Langoor wins Tata Sky's digital creative mandate

By content@exchange4media.com | Aug 18, 2017

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

Madison Communication bags PR Mandate of ZTE Telecom India

By content@exchange4media.com | Aug 18, 2017

Madison Communications bagged the mandate post a multi-agency pitch

Pace of development is a challenge for IMAX in India: John Shreiner, Sr. VP, IMAX

By guestcolumn@exchange4media.com | Aug 18, 2017

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By content@exchange4media.com | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

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