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Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

By content@exchange4media.com | May 23, 2017

Walavalkar will provide strategic counsel to the company’s Pharma and Healthcare practice as well

Adiya Roy Kapoor is the new face of Gio Eyewear

By content@exchange4media.com | May 23, 2017

Brand looks for youth connect for “vibrant, à la mode” collection

BIG FM launches five new stations in Maharashtra

By content@exchange4media.com | May 23, 2017

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

CLA parts ways with Micromax; cites outstanding payment as one of the issues

By priyanka.mehra@exchange4media.com | May 23, 2017

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Dekkho makes its big screen debut with Amazon Fire TV Stick

By content@exchange4media.com | May 23, 2017

Dekkho to share entire content library on the streaming device for online and offline access

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By content@exchange4media.com | May 23, 2017

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

Former Myntra marketing head launches agency, Canvilicious, with big client wins

By content@exchange4media.com | May 23, 2017

The integrated marketing agency by Ainara Kaur has signed on cure.fit, cult.fit and Inito as its big ticket clients

Future Generali India Life Insurance appoints Rakesh Wadhwa as CMO

By content@exchange4media.com | May 23, 2017

Wadhwa holds over 16 years of experience in the life insurance industry

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By guestcolumn@exchange4media.com | May 23, 2017

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By AshuKajekar@gmail.com | May 23, 2017

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing