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ASCI wins Gold at Global EASA Best Practice Awards 2016

By content@exchange4media.com | May 24, 2017

ASCI bagged the award for their mobile app ‘ASCIonline’

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By content@exchange4media.com | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

GREY Group India appoints Mayuresh Dubhashi as ECD

By content@exchange4media.com | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

GroupM takes fresh and Mint-y route for new call for diversified talent

By priyanka.mehra@exchange4media.com | May 24, 2017

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

GST: Taxation process for the advertising agencies may get complicated

By ruhail.amin@exchange4media.com | May 24, 2017

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By madhuwanti@exchange4media.com | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

CLA parts ways with Micromax; cites outstanding payment as one of the issues

By priyanka.mehra@exchange4media.com | May 23, 2017

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By content@exchange4media.com | May 23, 2017

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By AshuKajekar@gmail.com | May 23, 2017

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

HT Media top line up by fraction after 3.5% de-growth in ad revenues

By saif.khan@exchange4media.com | May 23, 2017

The profit after tax went down by 1.9% to Rs 170.25 crore