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Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

By content@exchange4media.com | Jan 17, 2017

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By guestcolumn@exchange4media.com | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By ruhail.amin@exchange4media.com | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing

By priyanka.mehra@exchange4media.com | Jan 16, 2017

Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business

MRSS looks at a greater role in evaluating content and creativity

By content@exchange4media.com | Jan 16, 2017

MRSS had partnered with Effie India Awards 2016 in December

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By content@exchange4media.com | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

TV ad share of consumer durables sector drops by 83% post demonetisation

By content@exchange4media.com | Jan 16, 2017

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25

Havas Group is now both data-driven and 100 per cent programmatic

By content@exchange4media.com | Jan 14, 2017

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

J. Walter Thompson scholarship for women enters third year

By content@exchange4media.com | Jan 14, 2017

Helen Lansdowne Resor (HLR) Scholarship, a global scholarship opportunity, will award up to USD 10,000 to five women college students who wish to take up advertising

Madison BMB wins 7 new clients over 9 months

By content@exchange4media.com | Jan 14, 2017

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

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