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Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai

By content@exchange4media.com | Feb 25, 2017

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

VideoTap Digital to unveil Interactive Smart Video platform at Mobile World Congress, Barcelona

By content@exchange4media.com | Feb 25, 2017

The cloud-based platform will deliver dynamic, personalized, interactive videos on demand to consumers

Xaxis' Light Reaction launches in the Philippines

By content@exchange4media.com | Feb 24, 2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

127 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and IBN Lokmat aired maximum duration of advertisements in non-news and news list respectively

By content@exchange4media.com | Feb 23, 2017

127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI

Twitter records over 230K tweets on #IPLAuction

By content@exchange4media.com | Feb 23, 2017

Mohammad Nabi becoming the first Afghan cricketer to join VIVO@IPL and Ben Stokes’ record Rs 14.5 cr (USD 2.16 mn) fee have set Twitter abuzz

Virat Kohli, Akshay Kumar and Amitabh Bachchan have more 'fake' followers than 'real' on Twitter: Shield Square

By ruhail.amin@exchange4media.com | Feb 23, 2017

The top 12 most followed accounts from India have a total followership of 226,204,520. Out of that, 42 percent are fake followers. Surprisingly, Virat Kohli, Akshay Kumar and Amitabh Bachchan have 59 %, 57 % and 54% fake followers respectively

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

By content@exchange4media.com | Feb 22, 2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

Samsung India customer service campaign crosses 100 million views on YouTube

By content@exchange4media.com | Feb 22, 2017

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

By ruhail.amin@exchange4media.com | Feb 22, 2017

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

ABBY 2017 unveils its new campaign, #MADEOFABBY

By content@exchange4media.com | Feb 21, 2017

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

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