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BBDO India appoints Debjoyti Dutta as EVP & Chief Integration Officer for Mumbai office

By content@exchange4media.com | Mar 29, 2017

Dutta will be responsible for both multinational accounts and business growth

Cheil India bags 3 awards at ADFEST 2017

By content@exchange4media.com | Mar 29, 2017

Cheil won a record 14 awards, including three Golds, 8 Silvers and three Bronzes; Cheil India won a Gold for the ‘Spread the Joy’ campaign for Samsung in the Media category and a Silver and Bronze each for the Samsung Service campaign in the Film Craft and Film category, respectively

HT Media appoints Prabhakar Singh as Revenue Head for digital content

By saif.khan@exchange4media.com | Mar 29, 2017

Singh was earlier associated with HT in the capacity of Sales Head for mobile and digital

PR industry faces dearth of specialist talent: Atul Ahluwalia, Founding Partner, First Partners

By ruhail.amin@exchange4media.com | Mar 29, 2017

In an interview with exchange4media, Atul Ahluwalia, Founding Partner, First Partners Communications, spoke about changing rules of the PR industry, and more

Times of India Group announces increase in advertising rates

By content@exchange4media.com | Mar 29, 2017

There are multiple reasons why print still delivers in this country where newspapers deliver over 250 million premium readers each day, says Raj Jain, CEO, BCCL

Twitter expands pre-roll ads to Periscope video

By content@exchange4media.com | Mar 29, 2017

The pre-roll ads on Periscope video within Twitter will enable publishers and creators to monetize their content, which brands can advertise against

Wishfin bolsters marketing team with key new hires

By content@exchange4media.com | Mar 29, 2017

Reem Saied joins as CMO, Bhartendra Singh as Head of Product, and Kousik Chatterjee as Head of Sales and Operations

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By ruhail.amin@exchange4media.com | Mar 28, 2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By content@exchange4media.com | Mar 28, 2017

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami

By guestcolumn@exchange4media.com | Mar 28, 2017

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month