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IPL media rights auction sees 20 takers already

By content@exchange4media.com | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

By guestcolumn@exchange4media.com | Aug 17, 2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Logicserve Digital certified as DoubleClick certified marketing partner

By content@exchange4media.com | Aug 17, 2017

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By content@exchange4media.com | Aug 17, 2017

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

South Indian channels see a sharp rise in revenue through regional reality TV shows

By guestcolumn@exchange4media.com | Aug 17, 2017

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audiences see someone like them participating in such shows, they are automatically attracted to it

The changing face of marketing and its impact on talent acquisition...

By guestcolumn@exchange4media.com | Aug 17, 2017

At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face of ever-changing technology and how to best attract quality talent

Ad revenue dips by up to 25% in July due to GST teething problems

By content@exchange4media.com | Aug 16, 2017

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

By madhuwanti@exchange4media.com | Aug 16, 2017

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By content@exchange4media.com | Aug 16, 2017

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

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