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Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By content@exchange4media.com | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

As Publicis launches Marcel in India, Srija Chatterjee named MD, Sudeep Gohil CSO and Managing Partner for Publicis Worldwide

By content@exchange4media.com | Mar 30, 2017

Srija Chatterjee, Sudeep Gohil, Bobby Pawar, (Chief Creative Officer and Managing Director) will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India

Netflix signs partnerships with Airtel, Videocon d2h, and Vodafone to connect with millions in India

By content@exchange4media.com | Mar 07, 2017

The multi-platform pacts will make the world’s leading Internet TV network more easily accessible to direct-to-home and mobile consumers across the country

Sony BBC Earth will be in the top three list in a year’s time: NP Singh, Sony Pictures Networks India

By content@exchange4media.com | Mar 02, 2017

The much-awaited channel Sony BBC Earth is finally scheduled to go live on March 6 and will be available in English, Hindi, Tamil and Telugu

Aaj Tak, India Today TV win best Hindi, English News Channel honours respectively at ENBA

By content@exchange4media.com | Feb 27, 2017

Other notable winners at the latest edition of exchange4media's news broadcasting awards (ENBA) included CNBC TV18, CNBC Awaaz, NewsX, News9 and NDTV 24x7

enba 2016: shortlist unveiled

By content@exchange4media.com | Feb 21, 2017

The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.

Amazon Prime Video redefines 'India Ka Naya Primetime'

By content@exchange4media.com | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Facebook extends Live Video reach with FB Bandstand

By abhinn@exchange4media.com | Feb 09, 2017

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad

By guestcolumn@exchange4media.com | Feb 09, 2017

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

AXN India runs 360-degree marketing campaign for Sherlock Season 4 premiere

By content@exchange4media.com | Feb 08, 2017

On-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots, and PR tools were strategically used to make the premiere a huge success