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Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By content@exchange4media.com | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

CEAT's Nehlau TVC braces up for monsoons

By content@exchange4media.com | Jul 13, 2017

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Air India's brand equity dented by Rs. 800 cr in trying to save Rs. 8 cr, say experts

By guestcolumn@exchange4media.com | Jul 11, 2017

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Publicis Communications launches Arc Worldwide in India

By content@exchange4media.com | Jul 11, 2017

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup

Sourav Ganguly invests in entertainment company, Flickstree

By content@exchange4media.com | Jul 11, 2017

The curated video platform helps users create their Personal Video Magazine

Bottle Openers wins digital mandate for Hudson Canola Oil

By content@exchange4media.com | Jul 07, 2017

The mandate covers overall digital and social strategy, media planning and buying

Envigo wins digital mandate of Sightsavers India and GoFro.com

By content@exchange4media.com | Jul 06, 2017

Envigo to craft innovative campaigns through integration of SEO, design and development, content creation and social media

Videocon d2h adds two J&K channels to its platform on Eid

By content@exchange4media.com | Jun 28, 2017

Increases focus on J&K by adding JK 24x7 News and Gulistan News

How we CANNED it!

By srabana@exchange4media.com | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Manthan rolls out new release of its Customer360 platform

By content@exchange4media.com | Jun 23, 2017

The solution equips marketers with enhanced customer data platform and advanced analytics capabilities