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94.3 Radio One launches India’s first international radio network brand

By content@exchange4media.com | Jan 13, 2017

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international format. The change in format happened in Bangalore on 9th January 2017.

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By sarmistha.neogy@exchange4media.com | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By priyanka.mehra@exchange4media.com | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Panasonic launches digital campaign #LiveYourDreams

By content@exchange4media.com | Dec 31, 2016

Brings an opportunity for millennials to fulfil their dreams of travelling the world

Guest Column: Television and OTT will co-exist and work synergistically: Saurabh Yagnik, Sony Pictures Networks India

By guestcolumn@exchange4media.com | Dec 30, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, takes a look at the highlights of 2016 for the broadcasting industry especially in the English language

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist

By sarmistha.neogy@exchange4media.com | Dec 26, 2016

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

How food-delivery app start-ups are riding on demonetisation wave

By content@exchange4media.com | Dec 22, 2016

Food delivery apps like foodpanda, swiggy and scootsy have witnessed huge spikes in number of orders since demonetisation

Saurabh Varma appointed as Publicis Communications' India CEO

By content@exchange4media.com | Dec 17, 2016

Varma will continue to be the Chief Executive Officer of Leo Burnett, South Asia

SPN's English Cluster takes the creative route to support World AIDS Day

By content@exchange4media.com | Dec 01, 2016

This World AIDS Day, Sony Pictures Network’s English Cluster (Sony Le PLEX HD, Sony PIX and AXN) has made a small effort in supporting the cause of increasing AIDS awareness by creating messages to build awareness

HE Deodorant celebrates International Men’s Day 2016 with the 'Bro Code'

By content@exchange4media.com | Nov 26, 2016

HE Deodorant, Emami Ltd.’s flagship deodorant brand, has rolled out a new campaign to celebrate International Men’s Day. Orchard Advertising, a part of the Leo Burnett Group, has created the newest digital campaign