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Staring at possible $750 million loss, Google brings in third party help

By abhinn@exchange4media.com | Apr 04, 2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By content@exchange4media.com | Jan 13, 2017

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

Pawan Setpal joins C1X as VP & Head of Business for MEA

By content@exchange4media.com | Nov 02, 2016

Setpal was last, Director of Sales & Head Of Programmatic at Clique Media prior to, which he was Agency Business Director with Yahoo ME and started his career with Maktoob.com (acquired by Yahoo)

How susceptible are Indian brands to digital fraud?

By abhinn@exchange4media.com | Dec 21, 2015

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

By abhinn@exchange4media.com | Nov 19, 2015

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Affle launches MAAS O6 platform with enhanced optimization algorithms

By content@exchange4media.com | Oct 21, 2015

The end to end mobile audience as a service platform was launched in March 2015 at the Mobile World Congress, Barcelona and its China release happened at the China Joy, Shanghai in July 2015

Need of the hour is that TV needs to be programmatic: Rajendra Khare

By content@exchange4media.com | Oct 10, 2015

At the 15th edition of the Exchange4media Conclave, which took place in Mumbai on last night, Rajendra Khare, Chairman & MD, Surewaves spoke about the problems for a marketer created by technology in terms of the various mediums

Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato

By abhinn@exchange4media.com | Oct 06, 2015

Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?

Mogae ties up with zeotap for programmatic advertising on mobile

By content@exchange4media.com | Aug 29, 2015

The new company will see an equal participation by both Mogae and zeotap. The final financial structures are currently being worked upon

Razorfish Global appoints Samih Fadli as Chief Intelligence Officer

By content@exchange4media.com | May 21, 2015

Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organisation's competitive advantage in Marketing Intelligence and Data Sciences