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Isobar announces Global Isobar Commerce Practice

By content@exchange4media.com | Jul 24, 2017

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network

Uber India appoints Sanjay Gupta as Head of Marketing

By content@exchange4media.com | Jul 24, 2017

Gupta to focus on further strengthening brand Uber in India

V Shantakumar joins Pitchfork Partners as senior strategist and board member

By content@exchange4media.com | Jul 24, 2017

He was former chairman of Saatchi & Saatchi India and has already been involved with Pitchfork Partners for more than two years as a consulting partner on several assignments

Asianet News Digital plans to foray into Tamil market soon

By guestcolumn@exchange4media.com | Jul 21, 2017

Anoop N, the new COO of the company, shares some of his future plans and strategies in the southern market

Indigo Consulting brings Jose Leon on board as President

By content@exchange4media.com | Jul 18, 2017

Leon to lead the agency’s Digital Design and Build vertical

Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer

By content@exchange4media.com | Jul 14, 2017

She will up take up the new role in August this year

ITW Consulting bags title and in-stadia advertising rights of India Tour of Sri Lanka 2017

By content@exchange4media.com | Jul 12, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during Sri Lanka v/s Zimbabwe and Sri Lanka v/s India series

Air India's brand equity dented by Rs. 800 cr in trying to save Rs. 8 cr, say experts

By guestcolumn@exchange4media.com | Jul 11, 2017

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

In-app advertising: Challenges of a promising medium

By guestcolumn@exchange4media.com | Jul 10, 2017

It is a high-growth space that is still in its nascent stages

NDTV announces winners of NDTV Gadget Guru Awards 2017

By content@exchange4media.com | Jul 10, 2017

Samsung Galaxy S8 awarded as the Gadget of the Year by both jury and viewers