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Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

By priyanka.mehra@exchange4media.com | Apr 26, 2017

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

By madhuwanti@exchange4media.com | Apr 25, 2017

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

By content@exchange4media.com | Apr 22, 2017

With continuous support from the actor, this year, the campaign will focus on composting and waste segregation

Dentsu Aegis Network to continue acquisitions; aims for 50% inorganic growth: Ashish Bhasin, DAN Chairman and CEO, South Asia

By content@exchange4media.com | Apr 21, 2017

Dentsu Aegis Network to develop its digital capabilities and aim for 50% inorganic growth Photos:

Will Amazon & Alibaba face their toughest battle in India?

By ruhail.amin@exchange4media.com | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC

By abhinn@exchange4media.com | Apr 19, 2017

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

Google Areo uses unique model to enter food delivery and home services sector

By guestcolumn@exchange4media.com | Apr 18, 2017

Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business

ShopX appoints Amazon India's Kirti Varun to head Product Management

By content@exchange4media.com | Apr 18, 2017

He brings together a decade of professional experience across e-commerce product management, strategy consulting and operations in leading global and Indian organisations

FCB Interface appoints Gulshan Singh as Executive Planning Director

By content@exchange4media.com | Apr 13, 2017

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface