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Indigo iStrat wins digital mandate for Indepay Networks

By content@exchange4media.com | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

IBM to partner Godrej Interio’s digital transformation

By content@exchange4media.com | Jan 18, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Sidharth Ghosh to head ITW Playworx

By content@exchange4media.com | Jan 17, 2017

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

As Barkha Dutt quits NDTV after 21 years, Twitter goes abuzz

By content@exchange4media.com | Jan 16, 2017

Dutt was at the receiving end of both good wishes and nasty comments as she announced her resignation on Twitter yesterday

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By sarmistha.neogy@exchange4media.com | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Le Souk awards PR and representation mandate to Troika Consulting

By content@exchange4media.com | Jan 11, 2017

NYC-based Le Souk builds direct and transparent business relationships between buyers and sellers around the world

Paytm faces multiple challenges at a crucial juncture of its journey

By guestcolumn@exchange4media.com | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

How should e-commerce players tweak their communication strategy in 2017?

By sarmistha.neogy@exchange4media.com | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Has 2016 been Patanjali's year?

By madhuwanti@exchange4media.com | Dec 30, 2016

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Rewind 2016: The year of controversies around celebrities endorsing pan masala brands

By sarmistha.neogy@exchange4media.com | Dec 29, 2016

From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands