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Hamdard ventures into new vertical with RoohAfza Fusion drinks

By content@exchange4media.com | May 27, 2017

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

By guestcolumn@exchange4media.com | May 15, 2017

Prior to this, Krishnan worked for The Times of India

Infectious appoints Vimesh Shah as VP

By content@exchange4media.com | May 05, 2017

Shah brings over 19 years of experience in brand building and will be responsible for managing all existing businesses

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

By content@exchange4media.com | Apr 25, 2017

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

Rediffusion Y&R appoints Sita Narayanswamy as Head of Operations in Mumbai

By content@exchange4media.com | Apr 11, 2017

Narayanswamy replaces Uttio Majumdar, who moves to a career in marketing

Rediffusion Y&R appoints Siddhant Lahiri as Head, Strategic Planning

By content@exchange4media.com | Apr 07, 2017

Lahiri will be based out of their Mumbai office and report to Chief Strategy Officer Navonil Chatterjee

Rediffusion-Y&R launches Brand Asset Valuator® 2017

By content@exchange4media.com | Feb 25, 2017

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Sourav Ganguly is the face of Tetley Super Green

By content@exchange4media.com | Feb 09, 2017

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By content@exchange4media.com | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Glen Ireland launches digital marketing agency 8020

By content@exchange4media.com | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table