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Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By content@exchange4media.com | Mar 23, 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By content@exchange4media.com | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

By content@exchange4media.com | Mar 22, 2017

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

LIQVD ASIA assigned digital duties of Premier Futsal

By content@exchange4media.com | Mar 22, 2017

The mandate for LIQVD ASIA is to manage end-to-end digital marketing for the league, across paid, owned, and earned media channels, including creative services

CNBC-TV18 honors excellence with 12th edition of India Business Leader Awards (IBLA)

By content@exchange4media.com | Mar 21, 2017

Arundhati Bhattacharya and Dr. Bimal Jalan bag awards for Outstanding Leadership in the Business Space and Hall of Fame, respectively

'Kumkum Bhagya' becomes the most watched in overall BARC's Top 10 Shows @Week 10

By content@exchange4media.com | Mar 17, 2017

BARC India’s Week 10 (March 4–10) Top 10 Shows list saw ‘Kumkum Bhagya’ on Zee TV displace ‘Naagin’ from the number one spot in the overall Top 10 Shows with 11.9 million impressions

Carried Yesterday: Raj Gupta appointed CEO Lowe Lintas, Arun Iyer takes over as Chairman & CCO

By content@exchange4media.com | Mar 16, 2017

Both these appointments, will be effective from April 1st, 2017

First edition of News18 India Chaupal on March 17

By content@exchange4media.com | Mar 15, 2017

The flagship event will see a confluence of the biggest newsmakers across politics and entertainment

From Singapore Tourism to Voltas, brands go all out to promote Badrinath Ki Dulhania

By content@exchange4media.com | Mar 15, 2017

The film has received encouraging reviews and also seems to be making all the right noise with its brand associations