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&TV's magnum opus Paramavatar Shri Krishna premieres today

By content@exchange4media.com | Jun 19, 2017

With lavish sets, intricate costumes and jewellery and advanced specials effects, the show promises to be a visual delight

Flashed Yesterday: Digital's share of total media global spend predicted to reach 37.6% in 2018, versus 35.9% for television: DAN report

By content@exchange4media.com | Jun 16, 2017

In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time

Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level

By guestcolumn@exchange4media.com | Jun 13, 2017

Censor Board chief, Pahlaj Nihalani hailed the film for promoting the government’s Swachh Bharat Abhiyan and said that the film should enjoy a tax-free status

foodpanda unveils the man under the panda suit-it's SRK!

By content@exchange4media.com | Jun 10, 2017

foodpanda launches the first TVC from the campaign with the superstar

Sharing is caring, says new Ramzan campaign by Surf Excel

By content@exchange4media.com | Jun 10, 2017

Surf Excel Pakistan’s Ramzan ad conceptualised by MullenLowe Group in association with Unilever South Asia has garnered more than 4 million views in 10 days

TataCLiQ.com's slogan for the discerning consumer: #New&Now

By content@exchange4media.com | Jun 03, 2017

Crafted by Mullen Lintas, the objective of the platform’s new campaign is to communicate the tangible difference of Tata CLiQ’s phygital retail proposition to online shoppers

BIG FM reinforces its core leadership team

By content@exchange4media.com | May 11, 2017

Sunoj George Abraham and Harish Ravindranath join the company as Cluster Head and Station Head. Also, Ramgopal Iyer, Gaurav Shukla have been elevated to postion of National Head (Account Planning) and Regional Business Director.

Happy mcgarrybowen bags cure.fit’s brand solutions mandate

By content@exchange4media.com | May 09, 2017

The agency will also handle the creative mandate for the brand’s launch and growth.

&TV kick-starts hunt for India's Asli Champion...Hai Dum!

By content@exchange4media.com | May 05, 2017

The show will be hosted by Bollywood actor Suniel Shetty

Happy mcgarrybowen appoints Samarjit Choudhry as COO - Advertising

By content@exchange4media.com | May 03, 2017

In another key structural change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP)