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BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By ruhail.amin@exchange4media.com | May 26, 2017

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By guestcolumn@exchange4media.com | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

POKKT enables in-game branding with launch of its latest SDK

By content@exchange4media.com | May 26, 2017

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

Concerned print industry braces for new tax regime under GST

By content@exchange4media.com | May 25, 2017

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By content@exchange4media.com | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By content@exchange4media.com | May 24, 2017

The publisher has launched a promotional book cricket game app for a limited period of time

Sandeep Balani named Head of India at Outbrain

By content@exchange4media.com | May 23, 2017

Balani will be responsible for managing both the Publisher and Advertiser sides of the business

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By guestcolumn@exchange4media.com | May 22, 2017

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

Karthik Balakrishnan is CEO, The Printers Mysore

By content@exchange4media.com | May 19, 2017

Balakrishnan comes with the mandate to transform the legacy publisher into a digital-era media group

The Week takes rivals head-on in latest ad campaign

By saif.khan@exchange4media.com | May 18, 2017

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry