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Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By content@exchange4media.com | Jul 21, 2017

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By ruhail.amin@exchange4media.com | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

UC News appoints Cheil India as Integrated Communication Agency on Record

By content@exchange4media.com | Jul 21, 2017

The account was awarded to Cheil after a multi-agency pitch

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By content@exchange4media.com | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By guestcolumn@exchange4media.com | Jul 20, 2017

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

Being legacy free is very liberating: Ritu Kapur, The Quint

By ruhail.amin@exchange4media.com | Jul 18, 2017

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

Magazine publishers gear up for "long-drawn" struggle to revoke 12% GST on LWC paper

By saif.khan@exchange4media.com | Jul 18, 2017

A meeting between the Association of Indian Magazines and the Union Revenue Secretary could take place later this week

AIM urges Revenue Secretary to reconsider 12% GST on LWC paper

By saif.khan@exchange4media.com | Jul 14, 2017

At the least, Association of Indian Magazines expects the GST rate to be brought down to 5%

Rewarded advertising is seamless since it creates touch points within the gaming experience itself: Rohit Sharma, POKKT

By guestcolumn@exchange4media.com | Jul 14, 2017

Rohit Sharma, CEO & Founder, POKKT recounts the journey of the company’s growth story as a video and in-gaming ad platform

Firstpost registers highest engagement numbers in May 2017: comScore MMX report

By content@exchange4media.com | Jul 12, 2017

According to the report, Firstpost lead in engaging users for an encouraging average of 6.9 minutes per visit