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VOOT partners with Google to launch Video-On-Demand Progressive Web App

By content@exchange4media.com | Apr 26, 2017

This upgrade will allow for a high-quality user experience

Best in Print Award for Mathrubhumi edition at the Asian Media Awards 2017

By content@exchange4media.com | Apr 24, 2017

The 16th edition of the awards received over 400 entries, and was judged by a panel of 25 international media executives

Chrome's rumoured ad blocker might turn out to be a smart move by Google

By abhinn@exchange4media.com | Apr 24, 2017

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

comScore announces launch of MMX multi-platform in India

By content@exchange4media.com | Apr 21, 2017

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

Oracle buys digital measurement cloud company, Moat

By content@exchange4media.com | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

Network 18 reports 5% YOY Q4 growth; full year growth flat

By content@exchange4media.com | Apr 20, 2017

The highlights for the quarter reflected tepid ad-industry environment, strength in Hindi general entertainment, regional entertainment, and kids’ genres, as well as challenges faced by HomeShop18

Dentsu Aegis Network acquires SVG Media; new agency to be called SVG Columbus

By content@exchange4media.com | Apr 18, 2017

Dentsu Aegis Network is currently Google’s largest search partner in India, and the addition of SVG Media will further strengthen the Group’s leading search position in the market

The Social Street AMPs It Up

By content@exchange4media.com | Apr 13, 2017

Partners with Amsterdam-based brand and music consultancy authority to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant and unique

Dainik Bhaskar Group wins 2 Gold at Publishers ABBY 2017

By content@exchange4media.com | Apr 12, 2017

The award was bestowed for the campaign ‘Zidd Karo, Duniya Badlo’ under the categories ‘Best marketing of a printed newspaper/edition’ and ‘Best use of mobile/digital by a newspaper’

BARC India announces phased roll-out of its digital measurement service, 'EKAM'

By content@exchange4media.com | Apr 10, 2017

The move highlights BARC India’s commitment to provide the industry with a single platform for all measurement products, across TV and Digital

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