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WARC 100: Lessons from the world's best marketing campaigns revealed

By content@exchange4media.com | Apr 27, 2017

WARC summarizes key findings included in the 2017 WARC 100 analysis report

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By content@exchange4media.com | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By guestcolumn@exchange4media.com | Apr 19, 2017

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Creative and metrics key for InMobi as it ramps up focus on video ads

By abhinn@exchange4media.com | Apr 05, 2017

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By content@exchange4media.com | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

Staring at possible $750 million loss, Google brings in third party help

By abhinn@exchange4media.com | Apr 04, 2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

BBH India hires Piyush Aggarwal to lead digital strategy

By content@exchange4media.com | Mar 31, 2017

Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India’s clients

C1X ropes in Gaurav Prabhu as Director - Sales, India

By content@exchange4media.com | Mar 30, 2017

Prabhu will be reporting to Sunil Punjabi, VP and Business Head, South Asia

Wishfin bolsters marketing team with key new hires

By content@exchange4media.com | Mar 29, 2017

Reem Saied joins as CMO, Bhartendra Singh as Head of Product, and Kousik Chatterjee as Head of Sales and Operations

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