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Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By guestcolumn@exchange4media.com | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Xaxis' arm Light Reaction makes its debut in Hong Kong

By content@exchange4media.com | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Havas Group is now both data-driven and 100 per cent programmatic

By content@exchange4media.com | Jan 14, 2017

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By content@exchange4media.com | Jan 13, 2017

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By guestcolumn@exchange4media.com | Jan 12, 2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Zenith unveils 10 Artificial Intelligence trends for marketers

By content@exchange4media.com | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By content@exchange4media.com | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

C1X opens its biggest development facility in Chennai

By content@exchange4media.com | Jan 04, 2017

World-class development facility to help AMT company get first-mover advantage in Tamil Nadu

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By guestcolumn@exchange4media.com | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

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