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Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

By priyanka.mehra@exchange4media.com | Jun 28, 2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

POKKT appoints Abdul Wahab as Vice President, Global Delivery Head

By content@exchange4media.com | Jun 23, 2017

The company expands its leadership team and aligns organization for future growth

Tech Manch 2017: Industry leaders discuss mobile branding beyond Google & Facebook

By content@exchange4media.com | Jun 19, 2017

Facebook and Google have become default options due to first-mover advantage, say panellists

Flashed Yesterday: Digital's share of total media global spend predicted to reach 37.6% in 2018, versus 35.9% for television: DAN report

By content@exchange4media.com | Jun 16, 2017

In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time

The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media

By priyanka.mehra@exchange4media.com | Jun 15, 2017

In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investment plans in the broadcast sector and interesting trends in the M&E industry

Verizon completes acquisition of Yahoo; Marissa Mayer resigns

By content@exchange4media.com | Jun 14, 2017

Verizon has combined these assets with its existing AOL business to create a new subsidiary, Oath, a diverse house of more than 50 media and technology brands

Google expands its Exchange Bidding program

By content@exchange4media.com | Jun 13, 2017

Sensing a challenge from the in vogue concept of header bidding, Google has expanded its Exchange Bidding program with more than 100 global publishers already on board

The more digital experiences you build, the more success you will see: Delna Avari

By guestcolumn@exchange4media.com | Jun 09, 2017

Avari says the pressure on budgets will drive a focus on marketing automation, conversion rate optimisation and better use of retargeting and programmatic

New Criteo tool promises average 20-30% higher publisher revenue

By abhinn@exchange4media.com | Jun 08, 2017

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

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