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Six Inches Communication bags creative responsibilities for five new brands

By content@exchange4media.com | Aug 21, 2017

The new accounts include B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By guestcolumn@exchange4media.com | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Logicserve Digital certified as DoubleClick certified marketing partner

By content@exchange4media.com | Aug 17, 2017

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

IPG Mediabrands India launches DMP in partnership with Mediamath

By content@exchange4media.com | Aug 07, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

POKKT bolsters its global leadership team

By content@exchange4media.com | Aug 03, 2017

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

Guest Column: Contemporary businesses cannot avoid the power of ad networking: Ashish Bahukhandi, CEO, AppsDiscover Technologies

By guestcolumn@exchange4media.com | Aug 02, 2017

Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networking agency towards its valued clients, says Bahukhandi

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

By content@exchange4media.com | Aug 02, 2017

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, technology and data analytics

60% of our budget is spent on content partnership and brand activations: Vasantha Kumar, IBM

By madhuwanti@exchange4media.com | Aug 01, 2017

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Marketing experts assure that data will be the new electricity in 3–4 years

By content@exchange4media.com | Jul 31, 2017

At the launch of the 13th edition of BW Businessworld Marketing Whitebook, marketing experts explored whether data has really failed marketers with data-led insights not converting into realities in 2016

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By content@exchange4media.com | Jul 27, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display