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Social media and search take more than 50 per cent share of digital ad spend: Dentsu Aegis Network exchange4media Digital Report

By content@exchange4media.com | Mar 01, 2017

The share of spends on digital media is expected to reach 24% by 2020 from the current 12%

Xaxis' Light Reaction launches in the Philippines

By content@exchange4media.com | Feb 24, 2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By content@exchange4media.com | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report

By content@exchange4media.com | Feb 16, 2017

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

C1X bags 5 awards at the National Digital Marketing Awards

By content@exchange4media.com | Feb 14, 2017

The Advertising and Marketing Technology leader was declared Programmatic Company of the Year India

Leveraging digital technology, Express will bring credible journalism into new markets: Anant Goenka

By saif.khan@exchange4media.com | Feb 10, 2017

Labelling itself an international news brand, Goenka’s Express Group is set to make its presence felt in regional markets.

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By content@exchange4media.com | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

C1X appoints Kartik Mehta as Director Mobile Sales - India

By content@exchange4media.com | Feb 07, 2017

Mehta’s appointment will enable C1X to expand its operations in one of its largest strategic growth markets globally

OMD India turns 10; series of initiatives planned to mark anniversary

By content@exchange4media.com | Feb 07, 2017

The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and quickly expanded to the cities of Delhi, Bangalore and Chennai driven by consistent and robust growth, year on year.

Saavn launches programmatic audio advertising for mobile devices in India

By content@exchange4media.com | Feb 03, 2017

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising