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Viacom18 Motion Pictures starts 2017 with Deepika Padukone-Vin Diesel starrer xXx: Return of Xander Cage

By content@exchange4media.com | Jan 13, 2017

The Hollywood film will release in India on January 14, before anywhere else in the world

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By sarmistha.neogy@exchange4media.com | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By content@exchange4media.com | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role

By content@exchange4media.com | Jan 10, 2017

The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint

Guest Column: While 2016 kept us at the edge of our seat, 2017 will be even more transformative: Anuj Poddar, Colors Marathi

By guestcolumn@exchange4media.com | Jan 02, 2017

Anuj Poddar, Head, Colors Marathi and COLORS Gujarati, Viacom18, shares the game-changing moments of 2016 and expected trends of 2017

The next big thing: Live broadcasts on social media

By guestcolumn@exchange4media.com | Dec 29, 2016

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

Rewind 2016: Digital video comes of age

By abhinn@exchange4media.com | Dec 28, 2016

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising

Guest Column: Eat, pray, love and… give!: Rajendra Khare, SureWaves MediaTech

By guestcolumn@exchange4media.com | Dec 24, 2016

As corporates seek to make the lives of those around more meaningful, the practice of corporate gifting has gained renewed meaning and deeper intensity

Priyanka Chopra becomes first Indian actress to be announced Global Brand Ambassador of Pantene

By content@exchange4media.com | Dec 22, 2016

She joins Selena Gomez, Ellie Goulding and Gisele Bundchen; will be the face of Pantene’s new campaign

Dentsu Aegis Network acquires experiential design studio Fractal

By content@exchange4media.com | Dec 16, 2016

Acquisition will bring together a team of 1,000 digital experts, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney

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