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Mirinda introduces innovative packaging to further its #releasethepressure campaign

By content@exchange4media.com | Apr 29, 2017

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

Zee forays into Latin America with Zee Mundo

By content@exchange4media.com | Apr 27, 2017

Zee to launch its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador

#StarPlusDopahar trends on Twitter; garners 1.3k tweets

By content@exchange4media.com | Apr 04, 2017

Star Plus’ new property created quite a buzz on Twitter after its launch on April 3

Havas team wins industry initiative to help mitigate violence against women

By content@exchange4media.com | Apr 04, 2017

Union Minister for Women and Child Development, Maneka Gandhi to launch campaign at Goafest 2017

Hill+Knowlton Strategies India strengthens client servicing teams with key hires

By content@exchange4media.com | Mar 22, 2017

Rohit Varier and Gina Ghosh have joined the firm as Senior Account Directors, Mumbai, Nidhi Mehra as Account Director, New Delhi and Sriganesh Raman as Account Director, Chennai

Talenthouse and Chillx launch first-ever nationwide crowdsourced film campaign

By content@exchange4media.com | Mar 18, 2017

The ‘The Big Premiere’ campaign, aimed at film makers, performers, and DIY professionals, has reached over 3.5 million artists digitally and activated 100 creative colleges across India

7UP Nimbooz Masala Soda's new TVC ushers in summer fun with 'Phillauri' Anushka Sharma

By content@exchange4media.com | Mar 11, 2017

To add to its ‘chatpataka’ citrusy twist, the brand has tied up with Anushka and Diljit Dosanjh starrer Phillauri, releasing March 24

Talent matters, not gender, says TOI campaign #NoConditionsApply

By content@exchange4media.com | Mar 09, 2017

On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons

Pops officially launches his latest venture, HyperCollective

By content@exchange4media.com | Mar 08, 2017

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

Women's Day ads reflect social discourse

By guestcolumn@exchange4media.com | Mar 08, 2017

This year saw many ads that broke stereotypes and addressed various aspects of women’s empowerment, gender bias, and gender roles