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Google promises new tools to boost subscription for online publishers

By abhinn@exchange4media.com | Aug 23, 2017

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Patrika Group revamps its digital platform, Patrika Digital

By content@exchange4media.com | Aug 23, 2017

The revamp affects all verticals of Patrika Digital including web portals, mobile sites and mobile apps

McCann Worldgroup the only agency from Indiato receive Shortlist at CLIO

By content@exchange4media.com | Aug 22, 2017

The agency bagged six shortlists between Immunity Charm and World for All campaigns

Regional newspapers drive growth for print media in India: I Venkat, Director, Eenadu

By ruhail.amin@exchange4media.com | Aug 22, 2017

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

By guestcolumn@exchange4media.com | Aug 22, 2017

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Industry expects 15-20% increase in ad spends this festive season

By editor@exchange4media.com | Aug 21, 2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Magazine journalism in India is most difficult to practise: Arun Jaitley

By ruhail.amin@exchange4media.com | Aug 21, 2017

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says Union Minister for Finance, Defence Corporate Affairs, Arun Jaitley

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

By abhinn@exchange4media.com | Aug 21, 2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Ola's #FarakPadtaHai campaign captures the voice of the youth

By content@exchange4media.com | Aug 21, 2017

The film, launched on Independence Day, highlights the priorities of India’s socially conscious youth

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By content@exchange4media.com | Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling