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BIG FM becomes largest radio network in UP and Bihar with 5 new stations

By content@exchange4media.com | May 26, 2017

The radio station will amplify its reach across 11 cities in the region to benefit advertisers through differentiated content

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

BIG FM launches five new stations in Maharashtra

By content@exchange4media.com | May 24, 2017

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By madhuwanti@exchange4media.com | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Private DTH operators least perturbed by DD Free Dish's expansion

By saif.khan@exchange4media.com | May 22, 2017

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By madhuwanti@exchange4media.com | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

Pepperfry celebrates supermoms

By content@exchange4media.com | May 13, 2017

The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms

Flashed yesterday: Viacom18 restructures leadership team;elevates Raj Nayak to COO, Viacom18

By content@exchange4media.com | May 09, 2017

Led by the elevation of Raj Nayak to Chief Operating Officer, Viacom18, the restructuring exercise is aimed at making the organisation future ready as it enters its next growth phase

Intelligent design will take business forward: Experts at Adobe seminar

By content@exchange4media.com | May 05, 2017

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer experience

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media

By guestcolumn@exchange4media.com | May 04, 2017

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and unreserved