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2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By content@exchange4media.com | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

IPG's first quarter 2017 revenue up 0.7 per cent to $1.75 billion compared to $1.74 billion in the first quarter of 2016

By content@exchange4media.com | Apr 24, 2017

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

Bahubali 2 poised to break fastest pre-booking record

By content@exchange4media.com | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By content@exchange4media.com | Apr 19, 2017

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

ASCI now releases guidelines for celebrity endorsements

By content@exchange4media.com | Apr 17, 2017

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

Brands focus on South India centric marketing for Bahubali - 2

By guestcolumn@exchange4media.com | Apr 17, 2017

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

Godrej Properties partners with Taj for luxury hotel at The Trees, Mumbai

By content@exchange4media.com | Apr 17, 2017

The Mumbai-based real estate developer will develop a world class hotel at their flagship project

ESPNcricinfo provides fans unlimited IPL 2017 excitement

By content@exchange4media.com | Apr 11, 2017

Original video programming includes Match Day T20, Both Ends, Runorder and On The Road every day throughout IPL season

Pre-release event of 'Bahubali 2 - The Conclusion' boosts ratings of five Telugu channels: BARC@Week 13

By content@exchange4media.com | Apr 11, 2017

Colors’ new comedy show, ‘Chhote Miyan Dhaakad’ increases channel’s ratings

Guest Column: Facebook Live- An effective new tool for news, views and opinion sharing: BV Rao, Editor, Firstpost.com

By guestcolumn@exchange4media.com | Apr 04, 2017

As news browsing becomes a high-infidelity, click-chasing experience, several digital media services have embraced Facebook Live as a narrative tool writes BV Rao, Editor, Firstpost.com