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Dentsu Aegis Network launches CSR Advisory, InDeed

By content@exchange4media.com | Feb 23, 2017

InDeed will work with clients to infuse brand purpose into their CSR strategies

Madison PR is now national media partner of Sobha

By content@exchange4media.com | Feb 21, 2017

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

By ruhail.amin@exchange4media.com | Feb 20, 2017

Ahuja will focus on providing strategic counsel on key accounts and team development of the Weber Shandwick Delhi branch along with Rafi Qadar Khan, EVP

PROI Worldwide adds Midas PR Group, expands ASEAN presence

By content@exchange4media.com | Feb 17, 2017

PROI’s expansion in Thailand adds to offices in Singapore, Indonesia, The Philippines, Malaysia, and Vietnam

TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report

By content@exchange4media.com | Feb 16, 2017

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

Sourav Ganguly is the face of Tetley Super Green

By content@exchange4media.com | Feb 09, 2017

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

AXN India runs 360-degree marketing campaign for Sherlock Season 4 premiere

By content@exchange4media.com | Feb 08, 2017

On-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots, and PR tools were strategically used to make the premiere a huge success

Ola ropes in Tinu Cherian and Amit Kumar Nanchahal to bolster PR and Social Media strategy

By ruhail.amin@exchange4media.com | Feb 08, 2017

Ola has been strengthening its public relations team in a bid to overcome challenges by the cut throat market environment, which has been compounded by the recent stir of drivers demanding greater share of incentives

Crosshairs Communication bags Ferrari India account

By content@exchange4media.com | Feb 07, 2017

The Italian luxury sports car maker sealed the deal with Crosshairs Communication after evaluating several pitches from other reputed agencies

First Partners is Danone India's communications agency of record for India

By content@exchange4media.com | Feb 07, 2017

First Partners tomanage Danone India’s corporate reputation, along with brand PR and health communications support for nutrition and dairy portfolio