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LIMA names Jiggy George as India Head

By content@exchange4media.com | May 25, 2017

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Hill+Knowlton Strategies wins PR biz for kids' entertainment channel Pogo

By content@exchange4media.com | Mar 30, 2017

H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, says Siddharth Jain, MD, South Asia, Turner International India

BARC India updates TV Universe; total TV viewership jumps up by 18%

By content@exchange4media.com | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

TV channels line up special content for Christmas

By content@exchange4media.com | Dec 26, 2016

We look at how channels brought in the festive cheer of Christmas with their special programming

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By madhuwanti@exchange4media.com | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

How advertisers are leveraging kids channels this Diwali

By madhuwanti@exchange4media.com | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Pogo announces new line up for Diwali

By content@exchange4media.com | Oct 21, 2016

Pogo fans stand an opportunity to win prizes via on-air contests from October 22 to November 4 from 3pm to 6pm

Long term business can be only built on franchises, not on properties: Anand Singh, Cartoon Network

By madhuwanti@exchange4media.com | Sep 21, 2016

Anand Singh, Director, Cartoon Network Enterprises on their expansion plans, latest developments in merchandising, tie-ups with Future Group and Myntra and competition

Viacom18, Turner India strike strategic tie-up for VOOT

By content@exchange4media.com | Jun 24, 2016

This is a first of a first of a kind partnership in the Indian digital VOD space. The tie-up will see Turner's kids content play on VOOT. The deal cements VOOT as the largest online destination of kids content in India

Turner India appoints Deepa Sridhar as Head of Corporate Communications and CNN Marketing-South Asia

By content@exchange4media.com | Apr 13, 2016

Sridhar is responsible for overseeing corporate communications for Turner Indiaand all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International