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WATConsult wins digital and social media mandate of Madame Tussauds in India

By content@exchange4media.com | Jan 19, 2017

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By guestcolumn@exchange4media.com | Jan 18, 2017

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

BIG Ganga launches four new shows in January

By content@exchange4media.com | Jan 16, 2017

The shows will cater to audiences within the Hindi heartlandwith multiple genres of content

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By content@exchange4media.com | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Eros International announces film production line-up for 2017-18

By content@exchange4media.com | Jan 13, 2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

Zenith unveils 10 Artificial Intelligence trends for marketers

By content@exchange4media.com | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By content@exchange4media.com | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

2017 to be a defining year in Sports & Entertainment marketing: ESP Properties

By content@exchange4media.com | Jan 09, 2017

A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive

By editor@exchange4media.com | Jan 06, 2017

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By guestcolumn@exchange4media.com | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times