`

Tag Search

Search
Search Result
 

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

ITC’s Engage launches Engage ON pocket perfumes

By content@exchange4media.com | Apr 22, 2017

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups

By content@exchange4media.com | Apr 20, 2017

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vivek Raicha, Executive Director and Investment Head at Emerald Media, spoke about hybrid models evolving in the digital space, the start-ups that attract consumer attention, cloud computing, integration of tech, media and telecom, and AR and VR

Will Amazon & Alibaba face their toughest battle in India?

By ruhail.amin@exchange4media.com | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

I hope some, who stayed out because of not having enough work to showcase, will come back next year: Raj Nayak, President, The Advertising Club

By priyanka.mehra@exchange4media.com | Apr 11, 2017

Raj Nayak takes stock of the recently concluded Goafest; lists the highlights and also what will be improved upon in the coming years

PV Sindhu is the face of Panasonic batteries

By content@exchange4media.com | Mar 29, 2017

The 21-year-old Olympic silver medalist badminton player has signed a 5-year endorsement deal with the brand

Zee Entertainment certified as a Great Place to Work

By content@exchange4media.com | Mar 28, 2017

Achieves the certification by Great Place to Work® Institute, India

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

By content@exchange4media.com | Mar 27, 2017

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

12345...