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Pocket Aces forays into China

By content@exchange4media.com | Jul 20, 2017

Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By guestcolumn@exchange4media.com | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Rewarded advertising is seamless since it creates touch points within the gaming experience itself: Rohit Sharma, POKKT

By guestcolumn@exchange4media.com | Jul 14, 2017

Rohit Sharma, CEO & Founder, POKKT recounts the journey of the company’s growth story as a video and in-gaming ad platform

Guest Column: Seven ways to promote your Mobile App for free: Ignasi Prat, CMO, Tappx

By guestcolumn@exchange4media.com | Jul 12, 2017

Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Sanjay Kumar Kalirona appointed as CEO and Director of COMIO India

By content@exchange4media.com | Jul 11, 2017

Kalirona has worked across new business development, strategic planning, distribution, sales & marketing and channel development

ISME ACE inaugurated by Maharashtra CM, Devendra Fadnavis

By content@exchange4media.com | Jun 29, 2017

ISME ACE is providing host of benefits to FinTech Startups including seed funding of $100k gross, access to financial services partner firms, focused mentorship, marketing and technology support

The curious case of how Vivo Pro Kabaddi became a marketing marvel

By content@exchange4media.com | Jun 29, 2017

Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By srabana@exchange4media.com | Jun 23, 2017

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

EPIC channel undergoes brand refresh

By content@exchange4media.com | Jun 20, 2017

As channel forays into infotainment space, it unveils new logo and fresh programming starting July 4

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By content@exchange4media.com | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media