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Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By guestcolumn@exchange4media.com | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

SBI aggressively promotes the ease of cashless transactions through new ads

By content@exchange4media.com | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Paytm faces multiple challenges at a crucial juncture of its journey

By guestcolumn@exchange4media.com | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

8 brand endorsers who made news in 2016

By sarmistha.neogy@exchange4media.com | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Alibaba gears up for India game plan, soon to establish office in Mumbai

By content@exchange4media.com | Jan 03, 2017

With Alibaba’s India game plan the most-looked-forward event in the ecommerce landscape of the country for 2017, it is reported to set up its first India office in Mumbai

Paytm best payment wallet followed by Freecharge; Amazon.in most preferred for hassle-free deliveries: CashKaro survey

By content@exchange4media.com | Jan 02, 2017

Paytm rules as the best payment wallet followed by Freecharge and Mobikwik according to annual CashKaro.com survey, E-Shopping Revelations 2016

Guest Column: Those that can decipher data, which in turn leads to innovation, will be true winners of the game: Carlton D'Silva, Hungama Digital Services

By editor@exchange4media.com | Dec 30, 2016

Carlton D’Silva’s Checkbox 2017 is all that needs to be done in the coming year to take the digital medium in the right direction, at the right pace

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By guestcolumn@exchange4media.com | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016