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Zenith's campaign for Maggi turns Google Search into a voting engine

By content@exchange4media.com | Apr 29, 2017

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

Is Softbank board giving in-principle nod to Flipkart-Snapdeal merger?

By content@exchange4media.com | Apr 28, 2017

SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors

Paytm and Bookmyshow ride the Bahubali wave; trade analysts predict it to rake in Rs 1000 cr

By content@exchange4media.com | Apr 26, 2017

The film, which releases worldwide on April 28, is making online ticketing platforms offer attractive discounts to customers

Bahubali 2 poised to break fastest pre-booking record

By content@exchange4media.com | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

Will Amazon & Alibaba face their toughest battle in India?

By ruhail.amin@exchange4media.com | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Paytm opens new office in Bengaluru; aggressive hiring plans underway

By guestcolumn@exchange4media.com | Apr 12, 2017

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Hindi news channels see 80% boost in ratings: BARC @ Week 12

By content@exchange4media.com | Apr 03, 2017

Uttar Pradesh CM oath taking ceremony improved viewership on both Hindi and English news channels; Aap Ki Adalat with Jain Muni Tarun Sagar on India TV also improved viewership in week 12

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By content@exchange4media.com | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

By madhuwanti@exchange4media.com | Mar 20, 2017

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Top CMOs honoured at Pitch CMO Summit 2017

By content@exchange4media.com | Mar 11, 2017

exchange4media celebrated the 10th edition of the Pitch CMO Summit yesterday in Mumbai yesterday. This year, the summit once again saw felicitation of some of the best work done in marketing from the brand side with CMOs getting felicitated for their hard work in different categories.

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