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Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Social Kinnect launches in-house production unit, Kinnect Productions

By content@exchange4media.com | Jul 21, 2017

Kinnect Productions will be headed by Shiibu Tholat as EP

Shripad Kulkarni, MD, Vizeum, writes a tribute to his guru Roda Mehta

By guestcolumn@exchange4media.com | Jul 18, 2017

On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Roda Mehta honoured with AAAI Lifetime Achievement award

By content@exchange4media.com | Jul 17, 2017

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

COLORS to soon unveil 'Mahakaali: Anth Hi Aarambh Hai'

By content@exchange4media.com | Jul 12, 2017

Features actors Pooja Sharma and Sourabh Raaj Jain in lead roles of Kaali and Shiva respectively

Idea Shop's Vishal Mull announces digital venture 'FabForm'

By content@exchange4media.com | Jul 11, 2017

FabForm will bring comic and quirky content on-the-go to the country's internet generation

The Advertising Club announces jury for ‘Marquees 2017’

By content@exchange4media.com | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

e4mSpotlight: What makes Indian Premier League 'premier'?

By madhuwanti@exchange4media.com | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Dr Batra's Homeopathy launches new campaign, #PhirSeBachpan

By content@exchange4media.com | Jul 08, 2017

The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Printadvertisements