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ALTBalaji rolls out its Windows Universal App to Windows 10 users

By content@exchange4media.com | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Naagin retains lead in overall & urban market, Jamai Raja tops rural market @ BARC's Top 10 Shows Week 16

By content@exchange4media.com | Apr 28, 2017

‘Kumkum Bhagya’ on Zee TV moves to second spot in the urban market and slips to ninth spot in the rural market

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By guestcolumn@exchange4media.com | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15

By content@exchange4media.com | Apr 25, 2017

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

National Geographic and Farhan Akhtar team up for water conservation with MISSION BLUE

By content@exchange4media.com | Apr 22, 2017

Through MISSION BLUE, National Geographic aims to inspire people to reduce their ‘water footprint’

Dentsu Aegis Network acquires SVG Media; new agency to be called SVG Columbus

By content@exchange4media.com | Apr 18, 2017

Dentsu Aegis Network is currently Google’s largest search partner in India, and the addition of SVG Media will further strengthen the Group’s leading search position in the market

'Naagin' retains top spot collectively and in urban markets in BARC's Top 10 Shows @ Week 14

By content@exchange4media.com | Apr 17, 2017

BARC India’s Week 14 (April 1–7, 2017) Top 10 Shows saw the 2nd season of ‘Naagin’ on Colors leading collectively and in urban markets. ‘Taarak Mehta Ka Ooltah Chashmah’ on Sony Pal led the rural market

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

By guestcolumn@exchange4media.com | Apr 17, 2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Industry leaders pay tribute to Ramesh Chandra Agarwal: "Visionary" and "risk taker" who never accepted defeat

By ruhail.amin@exchange4media.com | Apr 13, 2017

On April 12, the Chairman of Dainik Bhaskar breathed his last at Apollo Hospital in Ahmedabad, Gujarat

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

By madhuwanti@exchange4media.com | Apr 12, 2017

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others