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Naagin dominates urban and rural markets: BARC's week 2 data

By content@exchange4media.com | Jan 20, 2017

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market, both individually and collectively, according to BARC data in week 2 (January 7-13)

Tapzo awards creative mandate to BBH, launches new campaign

By content@exchange4media.com | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By guestcolumn@exchange4media.com | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Social Kinnect wins digital media duties for Cloudwalker

By content@exchange4media.com | Dec 29, 2016

The digital media buying and planning will be taken care of Social Kinnect's exclusive unit, Media Kinnect

The next big thing: Live broadcasts on social media

By guestcolumn@exchange4media.com | Dec 29, 2016

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

Rewind 2016: Digital video comes of age

By abhinn@exchange4media.com | Dec 28, 2016

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising

Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary

By content@exchange4media.com | Dec 27, 2016

According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.

Qyuki partners with EmotionalFulls to recreate the magic of the 90’s

By content@exchange4media.com | Dec 23, 2016

The five-part web series is an ode to the simplicity of the days gone by

India Today launches #IndiaTomorrow

By content@exchange4media.com | Dec 15, 2016

This initiative is a reflection of the spirit of the India Today Group towards constantly mobilizing powerful positive thoughts to shape an evermore admirable India