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Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By content@exchange4media.com | Sep 20, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

ICMA 2017: How brands pulled off campaigns using crowdsourced content

By content@exchange4media.com | Aug 29, 2017

Brands like Nutralite, Aditya Birla Health and Wrigley’s Doublemint used crowdsourced content in unique ways

Besides catching up with family and sleep, Ashish Sehgal's idea of a perfect weekend is watching movies

By guestcolumn@exchange4media.com | Aug 26, 2017

Mostly working from 9 am to 11pm on weekdays, the COO at Zee Unimediaawaits weekends to catch up on overdue sleep, family time and entertainment

#JumpForHealth campaign by Aditya Birla Health Insurance gets 2 million jumps

By content@exchange4media.com | Aug 05, 2017

The company had promised to donate one prosthetic leg to a person in need for every 10,000 jumps received and were able to donate 200 prosthetic legs

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By guestcolumn@exchange4media.com | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By guestcolumn@exchange4media.com | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

e4mchillout: For Saurabh Yagnik, weekends are about masala chai, and growing up with his 7-yr-old

By madhuwanti@exchange4media.com | Jun 18, 2017

A stickler for perfect chai and personal fitness, Saurabh Yagnik, EVP and Business Head English channels, Sony Pictures Network India, unwinds into the complete family man over the weekends

e4mchillout: Rubeena Singh is a Weekend Ninja!

By guestcolumn@exchange4media.com | Jun 03, 2017

Fitness enthusiast, gardener, fashionista, gracious host, daughter and mother -- these are just some of the roles Rubeena Singh, CEO, iProspect, juggles on an average weekend

Rajiv Dingra’s 3Cs: Chicken, Chai and Caramel Popcorn

By guestcolumn@exchange4media.com | May 27, 2017

Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure

Product is as important as its advertisement: Amitabh Kant, CEO, NITI Aayog

By content@exchange4media.com | Apr 10, 2017

Amitabh Kant on being the man behind creating iconic brands such as Kerala- God’s Own Country, Incredible India and Make in India

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