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Publicis bags creative mandate of BIG FM

By content@exchange4media.com | Aug 23, 2017

The radio network’s activities will be managed by the agency's office in Delhi

Fastrack launches edgy digital teaser for its new collection, Get Fresh

By content@exchange4media.com | Aug 22, 2017

Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

By guestcolumn@exchange4media.com | Aug 22, 2017

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Magazine journalism in India is most difficult to practise: Arun Jaitley

By ruhail.amin@exchange4media.com | Aug 21, 2017

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says Union Minister for Finance, Defence Corporate Affairs, Arun Jaitley

OOH sector hoping for festive cheer

By abhinn@exchange4media.com | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Prasoon Joshi's appointment as CBFC chief brings cheer to the ad and film industry

By content@exchange4media.com | Aug 14, 2017

Joshi was awarded the Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising

Soon we will be on the digital platform: Swati Mohan, Business Head, National Geographic & Fox Network Group

By guestcolumn@exchange4media.com | Aug 11, 2017

Swati Mohan, Business Head, Fox Network Group, tells about future plans and USP of the brand

We set aside 10-15% spend for content marketing: Aparna Mahesh, CMO, FreshMenu.com

By guestcolumn@exchange4media.com | Aug 07, 2017

One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent

Flashed Yesterday: Ashish Bagga resigns as Group CEO of India Today

By content@exchange4media.com | Aug 01, 2017

He was part of the group for 15 years. Prior to being the CEO, he was the additional director of TV Today Network from August, 2013 till March, 2014

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

By MitchelleCarvalho@gmail.com | Jul 29, 2017

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

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