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Amagi Media will launch Thunderstorm technology in India by October

By guestcolumn@exchange4media.com | Jul 27, 2017

Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-blockers ineffective

Sony Pictures Sports Networks to broadcast India's tour of Sri Lanka

By content@exchange4media.com | Jul 26, 2017

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

By madhuwanti@exchange4media.com | Jul 26, 2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu

By madhuwanti@exchange4media.com | Jul 24, 2017

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

Flashed Yesterday: Reliance Industries acquires stake in Balaji Telefilms for Rs 413.28 crore

By content@exchange4media.com | Jul 21, 2017

Reliance Industries will acquire equity stakes in Balaji Telefilms amounting to Rs413.28 crores

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By ruhail.amin@exchange4media.com | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

M&E sector expected to touch USD 34.8bn by 2021: EY Report

By content@exchange4media.com | Jul 18, 2017

Digital (which includes Digital advertising, advertising on mobile, OTT, etc.) is expected to register the highest growth at 26% CAGR in the 2016-2021 period

How Star India is cashing in on the Game Of Thrones fever

By madhuwanti@exchange4media.com | Jul 17, 2017

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

The shows must go on...

By madhuwanti@exchange4media.com | Jul 12, 2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

We are disruptive and bring path-breaking ideas into the market: Deepak Dhar, CEO, Endemol Shine India

By simran.sabherwal@exchange4media.com | Jul 12, 2017

Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages