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LG's 'Signature' product line to debut in India, will target premium TV and print ads

By abhinn@exchange4media.com | May 23, 2017

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Celebrating the good life with LG’s new Astronaut short film…

By content@exchange4media.com | May 20, 2017

Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home

GSC gets funds for acquisitions in Australia and New Zealand

By content@exchange4media.com | Feb 18, 2017

The sole financing for the combined transaction was arranged by BlackRock’s Private Credit team

Top OOH campaigns this festive season

By content@exchange4media.com | Oct 28, 2014

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now

Cannes Lions 2011: As Augmented Reality becomes real...

By noorw@exchange4media.com | Jun 21, 2011

Technology is driven by people, but what drives people and triggers changes in their media consumption behaviour? PHD’s Worldwide Strategy and Planning Director, Mark Holden, draws the media landscape in 2015.

Sony and Samsung to cross-licence patents

By content@exchange4media.com | Dec 15, 2004

Sony Corp and Samsung Electronics agreed to share patents on basic technology to speed up product development and avoid adding to a growing number of cross-border patent disputes.