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Nikhil Sarna joins #ARM Worldwide as National Creative Director

By content@exchange4media.com | Jul 26, 2017

He will also play an integral role in the organisation's expansion plans

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By guestcolumn@exchange4media.com | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9

By content@exchange4media.com | Jul 20, 2017

The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

Nucleus PR bags PR mandate for Unibic Foods India

By content@exchange4media.com | Jul 20, 2017

Nucleus PR is a nine-year-old firm that handles clients across various verticals

Plan B wins creative mandate for Unibic Cookies

By content@exchange4media.com | Jul 18, 2017

Plan B to handle all brand communication across ATL, BTL and digital

CEAT's Nehlau TVC braces up for monsoons

By content@exchange4media.com | Jul 13, 2017

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Corporate Social Responsibility is an invaluable brand enhancer: Rajashree Birla

By ruhail.amin@exchange4media.com | Jul 10, 2017

At the recent unveiling of Pitch Top 50 Brands, renowned philanthropist Rajashree Birla spoke about the need for compassionate capitalism

World Social Media Day: Industry experts herald growth of video content, VR and AI

By guestcolumn@exchange4media.com | Jun 30, 2017

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

Marico appoints Ananth Narayanan to its Board of Directors

By content@exchange4media.com | Jun 29, 2017

Narayanan joins the board as an Additional (Independent) Director

Viacom18 Motion Pictures appoints Nikhil Sane to lead expansion in Marathi cinema

By content@exchange4media.com | Jun 20, 2017

As Business Head, Sane will report to Ajit Andhare, COO – Viacom18 Motion Pictures