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Janak Sarda elected to lead IAA YP initiative in APAC

By content@exchange4media.com | May 13, 2017

He will be directly responsible for the Asia Pacific region

Sony MIX undergoes refresh to enhance viewers' visual experience

By content@exchange4media.com | May 05, 2017

The fresh packaging aims to bring in more fluidity and minimalism to enhance the viewer’s visual experience

Today's marketers are certainly not curious enough: Harish Bhat, Tata

By priyanka.mehra@exchange4media.com | May 05, 2017

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author

ZEE Entertainment strengthens its position in Central Europe; announces entry into Poland

By content@exchange4media.com | Apr 22, 2017

The company has appointed PawelKolasa as Country Manager – Poland; he will report to NeerajDhingra, CEO – ZEE Network Europe

Outbrain appoints SVG Media as its Sales Partner in India

By content@exchange4media.com | Apr 20, 2017

SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

By madhuwanti@exchange4media.com | Apr 18, 2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Trane India marks its residential segment launch with a radio campaign

By content@exchange4media.com | Apr 15, 2017

The ‘Cooling Super Hero’ campaign that has gone live across six cities focuses on Trane HW4 Interactive air conditioning solutions for the residential segment

Vicks launches heart-warming #TouchOfCare campaign

By content@exchange4media.com | Apr 01, 2017

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

e4m NEONS OOH, 2017: Shortlist Unveiled

By content@exchange4media.com | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By content@exchange4media.com | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’