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Google records $26 bn in revenues, up 21% YoY

By content@exchange4media.com | Jul 25, 2017

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Commission

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By guestcolumn@exchange4media.com | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

IPG Mediabrands launches MAGNA in India

By content@exchange4media.com | Jul 25, 2017

The agency will be headquartered in Gurgaon

MSL India Announces New Video, Social and Content Leadership Roles

By content@exchange4media.com | Jul 25, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Q1'18: ZEEL shrugs off demonetization woes, registers positive ad revenue growth

By content@exchange4media.com | Jul 25, 2017

Overall advertising revenue for the quarter was Rs. 966.5 crore while overall subscription revenue for the quarter was Rs. 479.1 crore

Uber India appoints Sanjay Gupta as Head of Marketing

By content@exchange4media.com | Jul 25, 2017

Gupta to focus on further strengthening brand Uber in India

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

V Shantakumar joins Pitchfork Partners as senior strategist and board member

By content@exchange4media.com | Jul 25, 2017

He was former chairman of Saatchi & Saatchi India and has already been involved with Pitchfork Partners for more than two years as a consulting partner on several assignments

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

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