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21n78e Creative Labs wins creative and media mandate for Metropolis Healthcare

By content@exchange4media.com | Jan 20, 2017

The mandate for 21N78E includes conceptualizing touch-point agnostic campaigns and media across multiple markets. Beyond an extensive Pan-India network, Metropolis Healthcare has a good presence in South Asia, Middle East and Africa

DB Corp's ad revenues up by 11% YOY; digital business revenue grows 26% to Rs. 425 million

By content@exchange4media.com | Jan 20, 2017

“The resilience of our business model and strength of our operating strategy has been brought to the fore by our performance in Q3,” says Sudhir Agarwal, Managing Director, DB Corp.

Alapatt Diamonds signs MAA Communications as digital partner

By content@exchange4media.com | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By content@exchange4media.com | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By content@exchange4media.com | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By guestcolumn@exchange4media.com | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By content@exchange4media.com | Jan 19, 2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

Xaxis' arm Light Reaction makes its debut in Hong Kong

By content@exchange4media.com | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By guestcolumn@exchange4media.com | Jan 18, 2017

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

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