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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By content@exchange4media.com | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Cannes we do it again?

By guestcolumn@exchange4media.com | Jun 12, 2017

With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick

Deepak Agarwal joins LinTeractive as ECD

By content@exchange4media.com | Jun 06, 2017

Based in Mumbai, Agarwal will take charge of the creative function at the agency

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

By content@exchange4media.com | May 16, 2017

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

By guestcolumn@exchange4media.com | May 09, 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Infectious appoints Vimesh Shah as VP

By content@exchange4media.com | May 05, 2017

Shah brings over 19 years of experience in brand building and will be responsible for managing all existing businesses

11th edition of Pepper Creative Awards to be held on May 5, 2017

By content@exchange4media.com | May 04, 2017

Close to 600 entries received from more than 70 agencies have been judged

Carrier Midea India appoints Bottle Openers as its digital agency on record

By content@exchange4media.com | Apr 22, 2017

The mandate covers overall digital and social strategies, media planning, and media buying