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Motivator appointed Media AOR for Bajaj Corp

By content@exchange4media.com | Jun 14, 2017

The account will be managed from Mumbai

Concept PR bags America's PR World Gold

By content@exchange4media.com | May 26, 2017

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

Without monetization, OTT can work only for a short period: Dr. Subhash Chandra, Essel Group

By content@exchange4media.com | May 03, 2017

Dr. Subhash Chandra, Chairman - Essel Group and Rajya Sabha MP on the return of the Dr. Subhash Chandra Show, monetisation in OTT space, selling off TEN Sports and the future of media industry

Shakti…Astitva Ke Ehsaas Kii sweeps five awards at the 5th COLORS Golden Petal Awards

By content@exchange4media.com | Apr 13, 2017

The evening honoured stellar performances by actors and top-notch technical experts from the fiction as well as non-fiction genres

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami

By guestcolumn@exchange4media.com | Mar 28, 2017

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By ruhail.amin@exchange4media.com | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By ruhail.amin@exchange4media.com | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Lokmat Media appoints Paperboat Brandworks as its Creative AOR

By content@exchange4media.com | Feb 23, 2017

The agency would be responsible for developing through-the-line creative communication solutions for the brand

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

'Mangaaoo dil se' campaign by Motivator launches in Mumbai

By content@exchange4media.com | Jan 14, 2017

First phase of campaign for startup highlights food as an experience

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