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Average online sales increase by 140% pre-Diwali: Criteo Survey

By content@exchange4media.com | Sep 19, 2017

Up to 66% increase in share of mobile sales was seen during the season

Google launches mobile payment app, Tez, for India

By content@exchange4media.com | Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Guest Column: Chatbots and AI are rising as financial assistants

By guestcolumn@exchange4media.com | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

By content@exchange4media.com | Sep 19, 2017

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By content@exchange4media.com | Sep 19, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

Guest Column: How will Indian millennials shape the course of real estate in future?

By guestcolumn@exchange4media.com | Sep 18, 2017

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By guestcolumn@exchange4media.com | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

This festive season, Flipkart and Amazon India indulge in advertising blitz

By content@exchange4media.com | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

VOOT bags IBC2017 Innovation Award for content distribution

By content@exchange4media.com | Sep 18, 2017

The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world

e4mrecap: The week that was

By content@exchange4media.com | Sep 16, 2017

We list a few important stories that you may have missed in the week gone by