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BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By ruhail.amin@exchange4media.com | May 26, 2017

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By guestcolumn@exchange4media.com | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Rajan Anandan takes over as new IAMAI Chairman

By content@exchange4media.com | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By guestcolumn@exchange4media.com | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

nexGTv now a featured app on Amazon Fire TV Stick

By content@exchange4media.com | May 25, 2017

nexGTv to launch more big-screen apps in the near future

Pankaj Pachauri's Go News granted NBA membership

By saif.khan@exchange4media.com | May 25, 2017

The decision was taken at a meeting held by NBA on May 9

Twitter introduces customisable Direct Message Card for businesses

By content@exchange4media.com | May 25, 2017

The card will drive discovery of bots and personalised customer experiences

ASCI wins Gold at Global EASA Best Practice Awards 2016

By content@exchange4media.com | May 24, 2017

ASCI bagged the award for their mobile app ‘ASCIonline’

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By content@exchange4media.com | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

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