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Bharat Kapadia joins BrandAd Emedia Solutions Board

By content@exchange4media.com | Jul 27, 2017

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha

DAN launches Merkle India, acquires Sokrati

By content@exchange4media.com | Jul 27, 2017

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

By guestcolumn@exchange4media.com | Jul 27, 2017

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

Jio feature phones may democratise digital, say industry experts

By guestcolumn@exchange4media.com | Jul 27, 2017

Reliance Industries launched the Jio phone with 4G enabled features aimed at further disrupting the country’s highly competitive telecom sector

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By content@exchange4media.com | Jul 27, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Samsung is Presenting Sponsor for broadcast of Premier League

By content@exchange4media.com | Jul 27, 2017

The broadcast of the much-anticipated football league will be live on Star Sports Select and Star Sports Select HD

9X Tashan and Set Wet Beard Products announce Set Wet Mr. Beard Hunt

By content@exchange4media.com | Jul 26, 2017

The hunt will take place across colleges in Chandigarh, Amritsar, Ludhiana, Patiala and Jalandhar starting 20th July 2017

Google records $26 bn in revenues, up 21% YoY

By content@exchange4media.com | Jul 26, 2017

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Commission

Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

By guestcolumn@exchange4media.com | Jul 26, 2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Radio industry pushes forward with new metric system

By abhinn@exchange4media.com | Jul 26, 2017

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks