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Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By content@exchange4media.com | Mar 28, 2017

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

Cheil India bags 3 awards at ADFEST 2017

By content@exchange4media.com | Mar 28, 2017

Cheil won a record 14 awards, including three Golds, 8 Silvers and three Bronzes; Cheil India won a Gold for the ‘Spread the Joy’ campaign for Samsung in the Media category and a Silver and Bronze each for the Samsung Service campaign in the Film Craft and Film category, respectively

HT Media appoints Prabhakar Singh as Revenue Head for digital content

By saif.khan@exchange4media.com | Mar 28, 2017

Singh was earlier associated with HT in the capacity of Sales Head for mobile and digital

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'

By content@exchange4media.com | Mar 28, 2017

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown

By ruhail.amin@exchange4media.com | Mar 28, 2017

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

By content@exchange4media.com | Mar 28, 2017

Automatic Yield will let publishers measure the value of each and every piece of content they produce and publish, in real time. Singapore Press Holdings to be the first partner to trial this technology in the Asia Pacific region

Wingman Talent-Razr Media join hands for personalised Bollywood experiences

By content@exchange4media.com | Mar 28, 2017

Top Bollywood celebrities to have their own mobile and TV app, VR studio and a 3D game enabling direct connect with fans worldwide

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By saif.khan@exchange4media.com | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

By content@exchange4media.com | Mar 27, 2017

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

Twitter looking to create paid subscription service

By content@exchange4media.com | Mar 27, 2017

According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users