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Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

By madhuwanti@exchange4media.com | Apr 12, 2017

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Demonetization has paced up adoption of cashless payments; up by 1000%: Upasana Taku, Founder, MobiKwik

By content@exchange4media.com | Apr 07, 2017

Taku shares thoughts on brands that have played a role in transforming India, at Goafest Day 1

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

By content@exchange4media.com | Apr 07, 2017

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

Online fitness startup FITNAPP raises funds from SD Group

By content@exchange4media.com | Mar 16, 2017

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

Suresh Vaidyanathan moves from Twitter India to MobiKwik

By ruhail.amin@exchange4media.com | Mar 14, 2017

As Director - Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government relations

Bloomberg|Quint's new initiative with India's top start-ups and CEOs salutes the homemaker

By content@exchange4media.com | Mar 08, 2017

Bloomberg|Quint launches “Home-makers Are The Best CEOs” initiative on Women’s Day

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By ruhail.amin@exchange4media.com | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By guestcolumn@exchange4media.com | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

SBI aggressively promotes the ease of cashless transactions through new ads

By content@exchange4media.com | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

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