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New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

By guestcolumn@exchange4media.com | Sep 22, 2017

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

This is how brands are welcoming Durga Puja this year

By content@exchange4media.com | Sep 22, 2017

As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with innovative campaigns

Thrill, adventure, family life...exciting web series you just can't miss this September

By content@exchange4media.com | Sep 21, 2017

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres this month

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

By guestcolumn@exchange4media.com | Sep 21, 2017

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey

Shift from e-commerce to m-commerce accelerating in India

By ruhail.amin@exchange4media.com | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Guest Column: Chatbots and AI are rising as financial assistants

By guestcolumn@exchange4media.com | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Guest Column: How will Indian millennials shape the course of real estate in future?

By guestcolumn@exchange4media.com | Sep 18, 2017

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Scarecrow bags creative and digital mandate for Skechers

By content@exchange4media.com | Sep 15, 2017

The first leg of the campaign comprising a film and digital activation is already underway

Our overall focus is on making customised content for our digital assets: Lluis Ruiz Ribot, CMO, KFC India

By guestcolumn@exchange4media.com | Sep 11, 2017

Lluis Ruiz Ribot, CMO, KFC India, on the motive behind the new One-Click Button service that makes food ordering quick, easy and hassle-free

Guest Column: Role of technology in omnichannel retailing: Rijish Raghavan, PAYBACK India

By guestcolumn@exchange4media.com | Sep 09, 2017

Brands and e-commerce sites that have begun to adapt to the new and dynamic Omnichannel experience are making all the right moves